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~type_genre:"Article in journal"
~isPartOf:"Group decision and negotiation"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Interactive media"
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Interactive media
11
Interaktive Medien
11
Consumer behaviour
7
Konsumentenverhalten
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Beziehungsmarketing
3
Brand management
3
E-commerce
3
Electronic Commerce
3
Interactivity
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Markenführung
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Online retailing
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Online-Handel
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Relationship marketing
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Article in journal
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Arghashi, Vahideh
1
Baresova, Petra
1
Bonetti, Francesca
1
Chang, Ying
1
Cheung, Man Lai
1
Chiagouris, Larry
1
Chung, Te-Lin Doreen
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Fiore, Ann Marie
1
Gopalakrishna, Pradeep
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Hou, Ru-Jing
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Jameson, Jean
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Mai Ngoc Tran
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Martinovski, Bilyana
1
Naffa, Suha
1
Oh, Jeeyun
1
Park, Jungkun
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Pires, Guilherme D.
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Rosenberger, Philip J.
1
Salehhuddin Sharipudin, Mohamad-Noor
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Silva, Emmanuel Sirimal
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Yoo, Weon Sang
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Yuksel, Cenk Arsun
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Group decision and negotiation
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of retailing and consumer services
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Journal of marketing communications
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Journal of management information systems : JMIS
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technological forecasting & social change : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of internet commerce
2
Journal of marketing
2
Journal of promotion management : JPM
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of management development
2
The journal of services marketing
2
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Corporate reputation review : an international journal
1
Die Bank
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
Facta Universitatis / Series economics and organization / University of Niš
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
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ECONIS (ZBW)
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1
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
2
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
3
Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
Saved in:
4
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
5
Digital humans in fashion : will consumers interact?
Silva, Emmanuel Sirimal
;
Bonetti, Francesca
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502633
Saved in:
6
Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi
;
Oh, Jeeyun
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
Saved in:
7
Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.
;
Chiagouris, Larry
;
Gopalakrishna, Pradeep
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
Saved in:
8
The IDM national student competition 2010 - 2011
Naffa, Suha
;
Jameson, Jean
;
Baresova, Petra
;
Johns, Chris
; …
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
3
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009490028
Saved in:
9
The role of interactivity in e-tailing : creating value and increasing satisfaction
Yoo, Weon Sang
;
Lee, Yunjung
;
Park, Jungkun
- In:
Journal of retailing and consumer services
17
(
2010
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003956340
Saved in:
10
Emotion and interactive technology-mediated group decision and negotiation
Martinovski, Bilyana
- In:
Group decision and negotiation
18
(
2009
)
3
,
pp. 189-192
Persistent link: https://www.econbiz.de/10003847094
Saved in:
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