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~type_genre:"Article in journal"
~person:"Kirk, Colleen P."
~person:"Coffey, Amy Jo"
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Search: subject_exact:"Interactive media"
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Interactive media
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Interaktive Medien
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Consumer behaviour
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Digital goods
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Digitale Güter
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Kirk, Colleen P.
Coffey, Amy Jo
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
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Clement, Michel
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Jiang, Zhenhui
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Lala, Vishal
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Levy, Shalom
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Noort, Guda van
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JMM : the international journal on media management
1
Journal of advertising research
1
Journal of media business studies
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Journal of retailing and consumer services
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ECONIS (ZBW)
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How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information prod...
Kirk, Colleen P.
;
Chiagouris, Larry
;
Lala, Vishal
; …
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010520786
Saved in:
2
Audience valuation in the new media era : interactivity, online engagement, and electronic word-of-mouth value
Yang, Yang
;
Coffey, Amy Jo
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 77-103
Persistent link: https://www.econbiz.de/10010418210
Saved in:
3
Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan
;
Coffey, Amy Jo
- In:
Journal of media business studies
11
(
2014
)
2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
Saved in:
4
Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.
;
Chiagouris, Larry
;
Gopalakrishna, Pradeep
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
Saved in:
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