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Search: subject_exact:"Interactive media"
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Interactive media
179
Interaktive Medien
179
Consumer behaviour
57
Konsumentenverhalten
57
Internet marketing
56
Online-Marketing
56
Social Web
36
Social web
36
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Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
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2
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2
Jiang, Zhenhui
2
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2
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2
Levy, Shalom
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Noort, Guda van
2
Ozcan, Kerimcan
2
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2
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2
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2
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2
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1
Ahmed, Rizwan Raheem
1
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1
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1
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1
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1
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1
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Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
International journal of electronic commerce : IJEC
5
Journal of business research : JBR
4
Journal of marketing communications
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Journal of management information systems : JMIS
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of marketing
2
Journal of promotion management : JPM
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of consumer marketing
2
The journal of management development
2
The journal of services marketing
2
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Corporate reputation review : an international journal
1
Die Bank
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
Facta Universitatis / Series economics and organization / University of Niš
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
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ECONIS (ZBW)
181
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71
Understanding distributional disruptions in the Interactive Digital Media eco-system
Tan, Margaret
;
Morales-Arroyo, Miguel
- In:
International journal of electronic business
11
(
2014
)
1
,
pp. 42-62
Persistent link: https://www.econbiz.de/10010390846
Saved in:
72
Differential impact of web and mobile interactivity on e-retailers' performance
Gu, Rui
;
Oh, Lih-bin
;
Wang, KanLiang
- In:
Journal of organizational computing and electronic commerce
23
(
2013
)
4
,
pp. 325-349
Persistent link: https://www.econbiz.de/10010232536
Saved in:
73
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas
;
Pillai, Prashant S.
;
Qadir, Abdul
; …
- In:
International journal of e-business research : an …
9
(
2013
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
Saved in:
74
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
75
Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting
;
Meshkova, Zornitsa
- In:
Electronic commerce research and applications
12
(
2013
)
6
,
pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
Saved in:
76
Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald
;
Heinrich, Daniel
;
Campbell, …
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
Saved in:
77
Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Kwak, Dae Hee
;
Lee, Joon Sung
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
27
(
2013
)
5
,
pp. 393-406
Persistent link: https://www.econbiz.de/10010206800
Saved in:
78
Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.
;
Chiagouris, Larry
;
Gopalakrishna, Pradeep
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
Saved in:
79
Interactive design of personalised tourism routes
Rodríguez Herráez, Beatriz
;
Molina, Julián
;
Pérez, …
- In:
Tourism management : research, policies, practice
33
(
2012
)
4
,
pp. 926-940
Persistent link: https://www.econbiz.de/10009510712
Saved in:
80
Intellectual competition as technology for professioanl traing of managers : GSOM experience
Minina, Vera
;
Nikitina, Irina
- In:
The journal of management development
31
(
2012
)
3
,
pp. 263-274
Persistent link: https://www.econbiz.de/10009547433
Saved in:
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