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Internal branding
207
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158
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101
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100
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63
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Asia-Pacific journal of business administration
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GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
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Mind anchors and heart grips : the role of HRM and LMX in internal branding
Dahle, Dag Yngve
;
Urstad, Sivert Skålvoll
- In:
International journal of human resource management
33
(
2022
)
18
,
pp. 3736-3764
Persistent link: https://www.econbiz.de/10013419001
Saved in:
2
Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context
Binu Raj, Asha
- In:
Asia-Pacific journal of business administration
14
(
2022
)
3
,
pp. 285-308
Persistent link: https://www.econbiz.de/10013288049
Saved in:
3
Effects of internal branding and brand-oriented leadership on work-related outcomes
Ayrom, Shabnam
;
Tumer, Mustafa
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 1097-1117
Persistent link: https://www.econbiz.de/10012695315
Saved in:
4
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
5
Internal branding : franchisor leadership as a critical determinant
Merrilees, Bill
;
Frazer, Lorelle
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 158-164
Persistent link: https://www.econbiz.de/10009715060
Saved in:
6
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009419843
Saved in:
7
Mit transformationaler Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 389-406)
.
2009
Persistent link: https://www.econbiz.de/10003856789
Saved in:
8
Mit transformativer Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 367-384)
.
2008
Persistent link: https://www.econbiz.de/10003600206
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