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subject:"Public relations"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Public relations
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25
Interne Kommunikation
25
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5
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5
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Chapleo, Chris
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Darani, Milad Mohammadi
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Flint, Daniel J.
1
Golicic, Susan L.
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Hinson, Robert
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Journal of business research : JBR
Corporate communications : an international journal
51
Journal of communication management : an international journal
31
International journal of business communication : IJBC ; a publication of the Association of Business Communication
18
Management communication quarterly : an international journal
15
SpringerLink / Bücher
15
Journal of communication management
13
International journal of business communication : IJBC : a publication of the Association for Business Communication
12
Springer Reference Wirtschaft
9
International journal of information technology and management : IJITM
8
Journal of business ethics : JOBE
8
The Routledge handbook of strategic communication
8
Corporate reputation review : an international journal
7
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
7
Handbuch Unternehmenskommunikation
6
Organisationskommunikation
5
Business horizons
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Games and economic behavior
4
Journal of business strategy
4
Journal of marketing communications
4
Organisationskommunikation und Public Relations : Forschungsparadigmen und neue Perspektiven
4
Springer eBook Collection
4
Strategic corporate communication in the digital age
4
The journal of brand management : an international journal
4
Working paper series / University of Zurich, Department of Economics
4
Business & society
3
European journal of marketing : EJM
3
Future directions of strategic communication
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
3
Journal of economic theory
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
PR-Praxis
3
Research
3
Springer eBook Collection / Springer Reference DE
3
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
3
UTB / Betriebswirtschaftslehre, Kommunikationswissenschaft
3
Accounting, auditing & accountability journal
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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ECONIS (ZBW)
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1
Managerial responses to online communication : the role of mimicry in affecting third-party observers' purchase intentions
Darani, Milad Mohammadi
;
Mirahmad, Hooman
;
Raoofpanah, Iman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380313
Saved in:
2
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
3
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
4
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
5
Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert
;
Osabutey, Ellis L. C.
;
Kosiba, John …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
Saved in:
6
Corporate Identity Congruence : a meanings-based analysis
Flint, Daniel J.
;
Signori, Paola
;
Golicic, Susan L.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 68-82
Persistent link: https://www.econbiz.de/10011855211
Saved in:
7
Managing employee attention and internal branding
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business research : JBR
79
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
Saved in:
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