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isPartOf:"Journal of business research : JBR"
~subject:"Cultural identity"
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Cultural identity
International marketing
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102
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Journal of business research : JBR
International marketing review
18
Journal of global marketing
14
Journal of international marketing
10
Handbook of research on international advertising
8
Journal of international consumer marketing
8
SpringerLink / Bücher
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Cross-cultural and critical perspectives on brands
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International journal of advertising : the quarterly review of marketing communications
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International journal of export marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : JPM
3
Marketing management : a cultural perspective
3
Qualitative market research : an international journal
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The journal of brand management : an international journal
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AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
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Beyond Hofstede : culture frameworks for global marketing and management
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European journal of international management : EJIM
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European journal of marketing : EJM
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Handbook of brand relationships
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Handbook on cross-cultural marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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International journal of management and economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Islamic marketing : JIMA
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Planung & Analyse / Special English edition Market research : Zeitschrift für Marktforschung und Marketing
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The journal of services marketing
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Analyzing the cultural diversity of consumers in the global marketplace
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Anxieties and management responses in international business
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Applied marketing science / Angewandte Marketingforschung
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Arts marketing : an international journal ; AM
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Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
3
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
4
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
5
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
6
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
7
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
8
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
9
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
10
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
11
Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi
;
Poon, Patrick
;
Wang, Haizhong
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
Saved in:
12
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
13
Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
Saved in:
14
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
15
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
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