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isPartOf:"Journal of business research : JBR"
~subject:"Nationalkultur"
~subject:"Unternehmenserfolg"
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Nationalkultur
Unternehmenserfolg
International marketing
102
Internationales Marketing
102
Consumer behaviour
37
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37
Brand management
24
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Journal of business research : JBR
International marketing review
27
Journal of international marketing
18
Journal of global marketing
13
International business review : the official journal of the European International Business Academy
12
Industrial marketing management : the international journal for industrial and high-tech firms
9
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
International marketing in the fast changing world
5
Journal of international entrepreneurship
5
European journal of international management : EJIM
4
International journal of emerging markets
4
Journal of international consumer marketing
4
Cross cultural management : an international journal
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of trade and global markets
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing
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Journal of strategic marketing
3
Management international review : mir ; journal of international business
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Marketing management : a cultural perspective
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Technological forecasting & social change : an international journal
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The journal of business & industrial marketing
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AMS review : official publication of the Academy of Marketing Science
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Baltic journal of management
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Contributions to Management Science
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Economies : open access journal
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Entrepreneurship in international marketing
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HWWA discussion paper
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International entrepreneurship and management journal
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International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
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International journal of economic perspectives : IJEP
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International journal of export marketing
2
International journal of export marketing : IJExportM
2
International journal of management and economics
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International marketing in rapidly changing environments
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Inventi impact: supply chain & logistics
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1
A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
Saved in:
2
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
3
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
4
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
5
Marketing learning by exporting : how export-induced marketing expenditures improve firm performance
Golovko, Elena
;
Lopes Bento, Cindy
;
Sofka, Wolfgang
- In:
Journal of business research : JBR
150
(
2022
),
pp. 194-207
Persistent link: https://www.econbiz.de/10013365697
Saved in:
6
Dynamic exporting capabilities and SME's profitability : conditional effects of market and product diversification
Miocevic, Dario
- In:
Journal of business research : JBR
136
(
2021
),
pp. 21-32
Persistent link: https://www.econbiz.de/10012663277
Saved in:
7
Understanding the impact of national culture on firms' benefit-seeking behaviors in international B2B relationships : a conceptual model and research propositions
Xu, Shichun
;
Hao, Andy
- In:
Journal of business research : JBR
130
(
2021
),
pp. 27-37
Persistent link: https://www.econbiz.de/10012544761
Saved in:
8
Performance consequences of marketing standardization/adaptation : a systematic literature review and future research agenda
Mandler, Timo
;
Sezen, Burcu
;
Chen, Jieke
;
Ozsomer, Aysegul
- In:
Journal of business research : JBR
125
(
2021
),
pp. 416-435
Persistent link: https://www.econbiz.de/10012494028
Saved in:
9
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša
;
Cardinali, Silvio
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
Saved in:
10
Exploring the exporting-downsizing link : does the type of export strategy and firm efficiency in foreign markets matter?
Campos-García, Irene
;
Muñoz-Bullón, Fernando
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 324-336
Persistent link: https://www.econbiz.de/10012175345
Saved in:
11
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
12
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
13
The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Wenbin, Sun
;
Price, Joseph M.
;
Ding, Yuan
- In:
Journal of business research : JBR
95
(
2019
),
pp. 326-337
Persistent link: https://www.econbiz.de/10011980110
Saved in:
14
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
15
Explaining performance determinants : a knowledge based view of international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
101
(
2019
),
pp. 615-626
Persistent link: https://www.econbiz.de/10012103519
Saved in:
16
The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes
Gnizy, Itzhak
- In:
Journal of business research : JBR
105
(
2019
),
pp. 214-226
Persistent link: https://www.econbiz.de/10012128501
Saved in:
17
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
18
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
19
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
20
Export strategic orientation-performance relationship : examination of its enabling and disenabling boundary conditions
Cadogan, John W.
;
Boso, Nathaniel
;
Story, Vicky M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5046-5052
Persistent link: https://www.econbiz.de/10011589121
Saved in:
21
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
22
External environment and the moderating role of export market orientation
Navarro García, Antonio
;
Arenas-Gaitán, Jorge
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 740-745
Persistent link: https://www.econbiz.de/10010363352
Saved in:
23
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
24
Evaluation of international brand alliances : brand order and consumer ethnocentrism
Li, Yan
;
He, Hongwei
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 89-97
Persistent link: https://www.econbiz.de/10009720384
Saved in:
25
Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
Saved in:
26
Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
Saved in:
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