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~isPartOf:"International marketing ; Vol. 2"
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International marketing
12
Internationales Marketing
12
Welt
5
World
5
Globalisierung
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Globalization
4
Marketing management
3
Marketingmanagement
3
International market segmentation
2
Internationale Marktsegmentierung
2
Market segmentation
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Marketing theory
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Marktsegmentierung
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Multinationales Unternehmen
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Standardisierung
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USA
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United States
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Advertising
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Advertising effects
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Ausländische Tochtergesellschaft
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Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Developing countries
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12
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Jacobs, Laurence W.
2
Samli, A. Coskun
2
Wills, James R.
2
Andersen, Poul Henrik
1
Cavusgil, S. Tamer
1
Chandra, Aruna
1
Craig, C. S.
1
Douglas, Susan P.
1
Griffith, David A.
1
Hofstede, Frenkel ter
1
Knight, Gary A.
1
Roth, Kendall
1
Roth, Martin S.
1
Ryans, John K.
1
Samiee, Saeed
1
Solberg, Carl Arthur
1
Steenkamp, Jan-Benedict E. M.
1
Strandskov, Jesper
1
Walters, Peter G.
1
Wedel, Michael
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International marketing ; Vol. 2
International Marketing Review
241
International marketing review
143
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
104
European Journal of Marketing
89
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Marketing Intelligence & Planning
39
Advances in international marketing
38
Journal of international consumer marketing
33
Journal of Consumer Marketing
31
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of Business & Industrial Marketing
18
Journal of Services Marketing
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Springer eBook Collection
16
Strategic Direction
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
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ECONIS (ZBW)
12
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1
International market selection : a cognitive mapping perspective
Andersen, Poul Henrik
;
Strandskov, Jesper
-
2008
Persistent link: https://www.econbiz.de/10003655542
Saved in:
2
On improving the conceptual foundations of international marketing research
Douglas, Susan P.
;
Craig, C. S.
-
2008
Persistent link: https://www.econbiz.de/10003655545
Saved in:
3
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
Saved in:
4
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
Saved in:
5
International services marketing : review of research, 1980 - 1998
Knight, Gary A.
-
2008
Persistent link: https://www.econbiz.de/10003655892
Saved in:
6
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
7
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
Saved in:
8
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2008
Persistent link: https://www.econbiz.de/10003655951
Saved in:
9
Educator insights: standardization or adaption of the international marketing mix : the role of the local subsidiary, representative
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655957
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10
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
11
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
12
Pricing for global markets
Cavusgil, S. Tamer
-
2008
Persistent link: https://www.econbiz.de/10003656333
Saved in:
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