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International marketing
14
Internationales Marketing
14
Brand image
4
Markenimage
4
Distribution channel
3
Vertriebsweg
3
Brand management
2
Consumer behaviour
2
Designation of origin
2
Emerging economies
2
Firm performance
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Herkunftsbezeichnung
2
Konsumentenverhalten
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Lieferantenmanagement
2
Markenführung
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Marketingmanagement
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Multinationales Unternehmen
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Schwellenländer
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Supplier relationship management
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Transnational corporation
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Unternehmenserfolg
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Aussenwirtschaftsförderung
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Corporate culture
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14
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Bello, Daniel C.
2
Anderson, Erin
1
Beck, Joshua T.
1
Carvalho, Sergio W.
1
Cayla, Julien
1
Coughlan, Anne T.
1
Dahlstrom, Robert
1
Dwyer, F. R.
1
Fam, Kim Shyan
1
Gao, Weihe
1
Grewal, Rajdeep
1
Jain, Subhash C.
1
Ji, Li
1
Jong, Martijn G. de
1
Katsikeas, Constantine S.
1
Keh, Hean Tat
1
Klein, Kristina
1
Kumar, Alok
1
Liu, Yong
1
Maehle, Natalia
1
Melnyk, Valentyna
1
Ozsomer, Aysegul
1
Palmatier, Robert W.
1
Peñaloza, Lisa
1
Rangaswamy, Arvind
1
Robson, Matthew J.
1
Saini, Amit
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Samaha, Stephen A.
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Sheth, Jagdish N.
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Steenkamp, Jan-Benedict E. M.
1
Su, Chenting
1
Sun, Qi
1
Torelli, Carlos J.
1
Völckner, Franziska
1
Williamson, Nicholas C.
1
Yang, Zhilin
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Journal of marketing
International marketing review
140
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
104
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Advances in international marketing
39
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Springer eBook Collection
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
14
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1
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
2
Marketing channel management by multinational corporations in foreign markets
Grewal, Rajdeep
;
Saini, Amit
;
Kumar, Alok
;
Dwyer, F. R.
; …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 49-69
Persistent link: https://www.econbiz.de/10011880534
Saved in:
3
The role of culture in international relationship marketing
Samaha, Stephen A.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 78-98
Persistent link: https://www.econbiz.de/10010419897
Saved in:
4
Mapping the play of organizational identity in foreign market adaptation
Cayla, Julien
;
Peñaloza, Lisa
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 38-54
Persistent link: https://www.econbiz.de/10009670267
Saved in:
5
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
6
Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin
;
Su, Chenting
;
Fam, Kim Shyan
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
Saved in:
7
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
8
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
9
Does accommodating a self-serving partner in an international marketing alliance pay off?
Bello, Daniel C.
;
Katsikeas, Constantine S.
;
Robson, …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 77-93
Persistent link: https://www.econbiz.de/10008702739
Saved in:
10
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
11
Developing marketing expert systems : an application to international negotiations
Rangaswamy, Arvind
(
contributor
)
- In:
Journal of marketing
53
(
1989
)
4
,
pp. 24-39
Persistent link: https://www.econbiz.de/10001075774
Saved in:
12
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
- In:
Journal of marketing
53
(
1989
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10001059731
Saved in:
13
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
Saved in:
14
The American Export Trading Company : designing a new international marketing institution
Bello, Daniel C.
;
Williamson, Nicholas C.
- In:
Journal of marketing
49
(
1985
)
4
,
pp. 60-69
Persistent link: https://www.econbiz.de/10001899083
Saved in:
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