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isPartOf:"Journal of international marketing"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~subject:"Cultural identity"
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Cultural identity
International marketing
165
Internationales Marketing
165
Consumer behaviour
44
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Marketing management
32
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Brand management
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Guo, Xiaoling
2
Arnold, Mark J.
1
Dean, Tereza
1
Eisingerich, Andreas B
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1
Griffith, David A.
1
Heinberg, Martin
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Journal of international marketing
International business review : the official journal of the European International Business Academy
International marketing review
18
Journal of business research : JBR
15
Journal of global marketing
14
Handbook of research on international advertising
8
Journal of international consumer marketing
8
SpringerLink / Bücher
4
Cross-cultural and critical perspectives on brands
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of export marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Marketing management : a cultural perspective
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
2
Beyond Hofstede : culture frameworks for global marketing and management
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Handbook of brand relationships
2
Handbook on cross-cultural marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Planung & Analyse / Special English edition Market research : Zeitschrift für Marktforschung und Marketing
2
The journal of services marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Anxieties and management responses in international business
1
Applied marketing science / Angewandte Marketingforschung
1
Arts marketing : an international journal ; AM
1
Aspekte internationaler und interkultureller Umfragen
1
Berichte aus der Betriebswirtschaft
1
Best practices in international marketing
1
Brands : interdisciplinary perspectives
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1
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
2
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
3
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
4
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
5
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
6
Impact of culture on marketing of health services : elekta in Brazil
Fregidou-Malama, Maria
;
Hyder, Akmal S.
- In:
International business review : the official journal of …
24
(
2015
)
3
,
pp. 530-540
Persistent link: https://www.econbiz.de/10011279679
Saved in:
7
Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
Saved in:
8
Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
Saved in:
9
Drivers of brand commitment : a cross-national investigation
Eisingerich, Andreas B
;
Rubera, Gaia
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 64-79
Persistent link: https://www.econbiz.de/10003982248
Saved in:
10
The effects of cultural values in word-of-mouth communication
Lam, Desmond
;
Lee, Alvin
;
Mizerski, Richard
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 55-70
Persistent link: https://www.econbiz.de/10003889910
Saved in:
11
The complexities of perceived risk in cross-cultural services marketing
Keh, Hean Tat
;
Sun, Jin
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 120-146
Persistent link: https://www.econbiz.de/10003771409
Saved in:
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