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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International marketing review
135
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
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SpringerLink / Bücher
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Advances in international marketing
36
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
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Handbook of research in international marketing
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Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
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International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Journal of world business : JWB
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The journal of product & brand management
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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European journal of international management : EJIM
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Handbook of research on international advertising
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Journal of marketing
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Gabler Edition Wissenschaft
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International journal of business and globalisation : IJBG
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International marketing ; Vol. 1
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International marketing ; Vol. V
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
13
Research handbook on export marketing
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Springer eBook Collection
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International marketing ; Vol. 2
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ECONIS (ZBW)
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1
Introduction: special section on Contemporary marketing strategy research
Rubera, Gaia
;
Tuli, Kapil
;
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 171-173
Persistent link: https://www.econbiz.de/10015057431
Saved in:
2
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
3
A global perspective on the marketing mix across time and space
Wichmann, Julian R. K.
;
Uppal, Abhinav
;
Sharma, Amalesh
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
4
Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Kopalle, Praveen K.
;
Gangwar, Manish
;
Kaplan, Andreas M.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 522-540
Persistent link: https://www.econbiz.de/10013271770
Saved in:
5
Introduction: global marketing strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
6
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
7
A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George
;
Siamagka, Nikoletta Theofania
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
Saved in:
8
Administrative trade barrier : an empirical analysis of exporting Hollywood movies to China
Wu, Chunhua
;
Weinberg, Charles B.
;
Wang, Qiyuan
;
Ho, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1253-1274
Persistent link: https://www.econbiz.de/10013471089
Saved in:
9
What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions
Lans, Ralf van der
;
Everdingen, Yvonne Maria van
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 924-943
Persistent link: https://www.econbiz.de/10011634106
Saved in:
10
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
11
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
12
Marketing capabilities, institutional development, and the performance of emerging market firms : a multinational study
Wu, Jie
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009732717
Saved in:
13
Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, Josep A.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Saved in:
14
The process of global brand strategy development and regional implementation
Matanda, Tandadzo
;
Ewing, Michael
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 5-12
Persistent link: https://www.econbiz.de/10009552158
Saved in:
15
A global brand management roadmap
Ozsomer, Aysegul
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
Saved in:
16
The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
Saved in:
17
Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie
;
Croux, Christophe
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
Saved in:
18
Special section on global brand management
In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-54
Persistent link: https://www.econbiz.de/10009554702
Saved in:
19
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
20
The Lexus or the olive tree? : trading off between global convergence and local divergence
Ittersum, Koert van
;
Wong, Nancy
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10003987354
Saved in:
21
Advances in international marketing
Douglas, Susan P.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
4
,
pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
Saved in:
22
Market entry in Japan : barriers, problems and strategies
Simon, Hermann
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10001041168
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