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~person:"Griffith, David A."
~person:"Davvetas, Vasileios"
~isPartOf:"Journal of international marketing"
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International marketing
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Internationales Marketing
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Entscheidung unter Unsicherheit
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global brands
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anticipated regret
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capability complementarity
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Griffith, David A.
Davvetas, Vasileios
Diamantopoulos, Adamantios
6
Magnusson, Peter
5
Westjohn, Stanford A.
5
Hewett, Kelly
4
Riefler, Petra
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Robson, Matthew J.
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Coulter, Robin A.
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Douglas, Susan P.
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Grinstein, Amir
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Hultman, Magnus
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Katsikeas, Constantine S.
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Kumar, V.
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Leonidou, Leonidas C.
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Palmatier, Robert W.
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Taylor, Charles Raymond
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Boso, Nathaniel
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Cadogan, John W.
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Christodoulides, Paul
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Fotiadis, Thomas A.
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Guo, Xiaoling
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Kuivalainen, Olli
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Lehmann, Donald R.
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Ozsomer, Aysegul
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Selasinsky, Maren von
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Theodosiou, Marios
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Journal of international marketing
Handbook of research in international marketing
2
International marketing review
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Journal of business research : JBR
2
Edward Elgar E-Book Archive
1
Elgar original reference
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
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International marketing ; Vol. V
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of retailing
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Journal of world business : JWB
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ECONIS (ZBW)
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1
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
2
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
3
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
4
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
5
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
6
Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.
;
Dimitrova, Boryana V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
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