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subject:"Internet"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Werbewirkung"
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Search: subject_exact:"Internet-Community"
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Internet
Werbewirkung
Social Web
65
Social web
65
Consumer behaviour
28
Konsumentenverhalten
28
Internet marketing
18
Online-Marketing
18
Online retailing
16
Online-Handel
16
E-commerce
11
Electronic Commerce
11
Beziehungsmarketing
10
Relationship marketing
10
Viral marketing
9
Virales Marketing
9
Website
8
Social network
7
Soziales Netzwerk
7
Digital platform
6
Digitale Plattform
6
Brand management
5
Data Mining
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Data mining
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Markenführung
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Social relations
5
Soziale Beziehungen
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social media
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social networks
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Advertising effects
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Brand image
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Confidence
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Data protection
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social commerce
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Akkan, Can
1
Bekkerman, Ron
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Chiu, Shih-Wen
1
Civelek, Ismail
1
Demmers, Joris
1
Dolen, Willemijn M. van
1
Gammoh, Bashar S.
1
Guo, Xitong
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Jiménez, Fernando R.
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Kagan, Saar
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Kocas, Cenk
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Lappas, Theodoros
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Li, Yung-Ming
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Lin, Lienfa
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Pelechrinis, Konstantinos
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Wergin, Rand
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International journal of electronic commerce : IJEC
International journal of advertising : the review of marketing communications
34
International journal of internet marketing and advertising : IJIMA
32
Journal of business research : JBR
30
Journal of marketing communications
23
Journal of promotion management : innovations in planning and applied research
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of retailing and consumer services
19
Information systems research : ISR
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
15
Journal of management information systems : JMIS
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of internet commerce
12
HMD : Praxis der Wirtschaftsinformatik
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
International journal of business information systems : IJBIS
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of electronic commerce research : JECR
9
Marketing intelligence & planning
9
SpringerLink / Bücher
9
Technological forecasting & social change : an international journal
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
Business horizons
8
Electronic commerce research
8
Journal of current issues and research in advertising
8
Journal of marketing management : MM
8
CESifo working papers
7
Cogent business & management
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of advertising : official publication of the American Academy of Advertising
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Information economics and policy : IEP
6
International journal of networking and virtual organisations : IJNVO
6
International journal of technology marketing : IJTMkt
6
Journal of business ethics : JOBE
6
Leitfaden Online-Marketing ; [Bd. 1]
6
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1
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
2
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
3
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
4
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
5
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
6
The impact of individual and organizational reputation on physicians' appointments online
Liu, Xiaoxiao
;
Guo, Xitong
;
Wu, Hong
;
Wu, Tianshi
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
4
,
pp. 551-577
Persistent link: https://www.econbiz.de/10011550946
Saved in:
7
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
8
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
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