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~subject:"Relationship marketing"
~isPartOf:"International journal of hospitality management"
~accessRights:"restricted"
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Relationship marketing
Social Web
61
Social web
61
Internet marketing
34
Online-Marketing
34
Consumer behaviour
24
Konsumentenverhalten
24
Hotel industry
22
Hotellerie
22
Viral marketing
19
Virales Marketing
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Online retailing
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Online-Handel
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Gastronomie
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Online reviews
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Restaurant industry
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Soziales Netzwerk
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Electronic Commerce
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Beziehungsmarketing
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Brand management
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Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Social relations
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Soziale Beziehungen
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Dienstleistungsqualität
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Service quality
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Brand image
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Emotion
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Markenimage
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Sentiment analysis
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TripAdvisor
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Bai, Billy
1
Busser, James A.
1
Choi, Jihee
1
Fakhreddin, Farbod
1
Foroudi, Pantea
1
García-Morales, Víctor J.
1
Garrido-Moreno, Aurora
1
King, Stephen
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Lockett, Nigel
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Mariadoss, Babu John
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Marvi, Reza
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Perdue, Richard R.
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Reynolds, Dennis
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Seo, Soobin
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Shin, Hakseung
1
Shulga, Lenna V.
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Su, Na
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Wang, Tianyi
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International journal of hospitality management
Journal of business research : JBR
86
Journal of retailing and consumer services
61
Industrial marketing management : the international journal for industrial and high-tech firms
31
The journal of product & brand management
28
International journal of internet marketing and advertising : IJIMA
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of promotion management : innovations in planning and applied research
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
Technological forecasting & social change : an international journal
16
The journal of brand management : an international journal
15
Journal of marketing communications
13
Asia Pacific journal of marketing and logistics
12
Journal of internet commerce
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of service management
11
The journal of services marketing
11
Tourism management : research, policies, practice
11
Journal of hospitality marketing & management
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Business horizons
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of marketing analytics : JMA
8
Journal of marketing management : MM
8
Service business
8
The journal of business & industrial marketing
8
European journal of marketing
7
International journal of business information systems : IJBIS
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of fashion marketing and management
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Electronic commerce research
6
International journal of market research
6
International journal of sports marketing & sponsorship
6
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ECONIS (ZBW)
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1
Let me engage you : peer engagement behaviour on peer-to-peer platforms
Marvi, Reza
;
Foroudi, Pantea
;
Fakhreddin, Farbod
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014487582
Saved in:
2
Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Shin, Hakseung
;
Perdue, Richard R.
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013266279
Saved in:
3
Enhancing customer trust in peer-to-peer accommodation : a "soft" strategy via social presence
Ye, Shun
;
Ying, Tianyu
;
Zhou, Lingqiang
;
Wang, Tianyi
- In:
International journal of hospitality management
79
(
2019
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012012769
Saved in:
4
The missing link : creating value with Social Media use in hotels
Garrido-Moreno, Aurora
;
García-Morales, Víctor J.
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 94-104
Persistent link: https://www.econbiz.de/10011944968
Saved in:
5
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
6
Goodwill intended for whom? Examining factors influencing conspicuous prosocial behavior on social media
Choi, Jihee
;
Seo, Soobin
- In:
International journal of hospitality management
60
(
2017
),
pp. 23-32
Persistent link: https://www.econbiz.de/10011640219
Saved in:
7
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
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