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~subject:"Markenführung"
~person:"Kunkel, Thilo"
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Markenführung
Internet marketing
6
Online-Marketing
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Social Web
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Social web
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Brand management
5
social media
5
Athletes
4
Sportler
4
Beziehungsmarketing
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Brand image
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Consumer behaviour
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Konsumentenverhalten
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Markenimage
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Relationship marketing
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Athlete branding
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Artificial intelligence
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Athlete brand
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COVID-19
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Coronavirus
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Credibility
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Glaubwürdigkeit
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Instagram
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Künstliche Intelligenz
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Pattern recognition
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Prognoseverfahren
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Signalling
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Sportmarketing
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Sports marketing
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analytics
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athlete branding
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brand architecture
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brand equity
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Kunkel, Thilo
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Theobald, Elke
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Vashisht, Devika
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Ahuja, Vandana
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Bilro, Ricardo Godinho
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Filieri, Raffaele
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Hajli, Nick
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Hollebeek, Linda D.
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Karjaluoto, Heikki
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Kreutzer, Ralf T.
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Nusair, Khaldoon
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Okumus, Fevzi
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Pauwels, Koen
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Rowley, Jennifer
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Schivinski, Bruno
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Sohail, M. Sadiq
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Sreejesh, S.
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Ashraf, Sarfraz
4
Chen, Huan
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Cheung, Man Lai
4
Dessart, Laurence
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Dou, Wenyu
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Dwivedi, Yogesh Kumar
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Fatma, Mobin
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Gensler, Sonja
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Guzman, Francisco
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Ibrahim, Blend
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Kim, Hye-yŏng
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Kumar, Vikas
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Labrecque, Lauren I.
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Langaro, Daniela
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Mathur, Manisha
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Michaelidou, Nina
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European Sport management quarterly : ESMQ
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
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1
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
2
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
3
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
4
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
5
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
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