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subject:"Transnational corporation"
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Search: subject_exact:"Körperpflegemittelindustrie"
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Transnational corporation
Kosmetikindustrie
153
Cosmetics industry
138
Deutschland
37
Germany
35
Kosmetik
22
Cosmetics
21
USA
16
United States
15
Beiersdorf AG
12
Brand management
12
Business history
12
Markenführung
12
Unternehmensgeschichte
12
Multinationales Unternehmen
11
Consumer behaviour
10
Konsumentenverhalten
10
Brasilien
9
Brazil
9
France
9
Frankreich
9
Marketing management
9
Marketingmanagement
9
Strategic management
9
Strategisches Management
9
International marketing
8
Internationales Marketing
8
Oréal
7
Parfüm
7
Theorie
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Perfume
6
Theory
6
Welt
6
World
6
Advertising planning
5
Brand image
5
Direct marketing
5
Direktmarketing
5
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7
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5
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5
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4
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4
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1
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1
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English
9
German
2
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Doz, Yves L.
2
Hong, Hae-jung
2
Jones, Geoffrey
2
Nohria, Nitin
2
Carneiro, Jorge Manoel Teixeira
1
Cha, Helen
1
Cline, Polly
1
Daniels, John Day
1
Dornelas, Bettysa
1
Esteves, Felipe
1
Ganitsky, Joseph
1
Jeurissen, Ronald
1
Liu, Lilly
1
Lubinski, Christina
1
Meek, Carrie
1
Nijhof, André
1
Oh, Chang Hoon
1
Rugman, Alan M.
1
Ven, Bert van de
1
Villagomez, Michelle
1
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Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Corporate social responsibility : a case study approach
1
Enterprise & society : the international journal of business history
1
Global corporate citizenship
1
Multinationals in Latin America : case studies
1
The challenge of BRIC multinationals
1
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ECONIS (ZBW)
11
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1
Natura - the international expansion of Brazilian cosmetics leader Natura : in search of a European scent
Dornelas, Bettysa
;
Esteves, Felipe
;
Carneiro, Jorge …
- In:
The challenge of BRIC multinationals
,
(pp. 317-347)
.
2017
Persistent link: https://www.econbiz.de/10011583731
Saved in:
2
Beauty competition in Central America : Zermat vs Avon
Daniels, John Day
;
Ganitsky, Joseph
- In:
Multinationals in Latin America : case studies
,
(pp. 20-33)
.
2014
Persistent link: https://www.econbiz.de/10011707214
Saved in:
3
Kulturelle Vielfalt als Strategie
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
8
,
pp. 38-45
Persistent link: https://www.econbiz.de/10009767359
Saved in:
4
L'Oréal masters multiculturalism
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 114-119
Persistent link: https://www.econbiz.de/10009773857
Saved in:
5
Managing political risk in global business : Beiersdorf 1914 - 1990
Jones, Geoffrey
;
Lubinski, Christina
- In:
Enterprise & society : the international journal of …
13
(
2012
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10009518367
Saved in:
6
The growth opportunity that lies next door
Jones, Geoffrey
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
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7
Der große Sprung in die Konzernzentrale
Nohria, Nitin
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
3
,
pp. 24-30
Persistent link: https://www.econbiz.de/10003806497
Saved in:
8
Sticking to core values : the case of The Body Shop
Ven, Bert van de
;
Nijhof, André
;
Jeurissen, Ronald
- In:
Corporate social responsibility : a case study approach
,
(pp. 59-78)
.
2009
Persistent link: https://www.econbiz.de/10003879719
Saved in:
9
From regional star to global leader
Nohria, Nitin
- In:
Harvard business review : HBR
87
(
2009
)
1
,
pp. 33-36
Persistent link: https://www.econbiz.de/10003817644
Saved in:
10
Regional multinationals and the Korean cosmetics industry
Oh, Chang Hoon
;
Rugman, Alan M.
- In:
Asia Pacific journal of management : APJM ; a …
24
(
2007
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003451661
Saved in:
11
Avon in Brazil : direct selling and economic empowerment
Cha, Helen
;
Cline, Polly
;
Liu, Lilly
;
Meek, Carrie
; …
- In:
Global corporate citizenship
,
(pp. 89-96)
.
2007
Persistent link: https://www.econbiz.de/10003547359
Saved in:
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