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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Social web"
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Journal of business research : JBR
Technological forecasting & social change : an international journal
12
Journal of management information systems : JMIS
6
MIS quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
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ECONIS (ZBW)
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1
How social media effects shape sentiments along the twitter journey? : a Bayesian network approach
Airani, Rajeev
;
Karande, Kiran
- In:
Journal of business research : JBR
142
(
2022
),
pp. 988-997
Persistent link: https://www.econbiz.de/10013169489
Saved in:
2
The micro foundations of social media use : artificial intelligence integrated routine model
Ghouri, Arsalan Mujahid
;
Mani, Venkatesh
;
Ul Haq, Mirza Amin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 80-92
Persistent link: https://www.econbiz.de/10013184957
Saved in:
3
Are longer reviews always more helpful? : disentangling the interplay between review length and line of argumentation
Lutz, Bernhard
;
Pröllochs, Nicolas
;
Neumann, Dirk
- In:
Journal of business research : JBR
144
(
2022
),
pp. 888-901
Persistent link: https://www.econbiz.de/10013185058
Saved in:
4
A framework for evaluating the business deployability of digital footprint based models for consumer credit
Loutfi, Ahmad Amine
- In:
Journal of business research : JBR
152
(
2022
),
pp. 473-486
Persistent link: https://www.econbiz.de/10013494006
Saved in:
5
Machine learning for marketing on the KNIME Hub : the development of a live repository for marketing applications
Ordenes, Francisco Villarroel
;
Silipo, Rosaria
- In:
Journal of business research : JBR
137
(
2021
),
pp. 393-410
Persistent link: https://www.econbiz.de/10012665790
Saved in:
6
Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
Saved in:
7
How may I help you? : driving brand engagement through the warmth of an initial chatbot message
Kull, Alexander J.
;
Romero, Marisabel
;
Monahan, Lisa
- In:
Journal of business research : JBR
135
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012648319
Saved in:
8
Social media monitoring : what can marketeers learn from Facebook brand photos?
Kaiser, Carolin
;
Ahuvia, Aaron
;
Rauschnabel, Philipp A.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 707-717
Persistent link: https://www.econbiz.de/10012288094
Saved in:
9
Exploring barriers to adoption of virtual reality through social media analytics and machine learning : an assessment of technology, network, price and trialability
Laurell, Christofer
;
Sandström, Christian
;
Berthold, Adam
- In:
Journal of business research : JBR
100
(
2019
),
pp. 469-474
Persistent link: https://www.econbiz.de/10012024014
Saved in:
10
Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type
Salminen, Joni
;
Yoganathan, Vignesh
;
Corporan, Juan
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 203-217
Persistent link: https://www.econbiz.de/10012103246
Saved in:
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