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Search: subject_exact:"KMU-Marketing"
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KMU-Marketing
24
SME marketing
24
Entrepreneurship
6
Entrepreneurship approach
6
KMU
5
SME
5
B-to-B-Marketing
4
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Jones, Rosalind
3
Rowley, Jennifer
3
Guercini, Simone
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1
Antonelli, Gervasio
1
Barron, Andrew
1
Barton, Harry
1
Bhatli, Dhruv
1
Blesa, Andreu
1
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Centeno, Edgar
1
Cheng, Ranis
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Christodoulides, George
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Maekelburger, Birger
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Michaelidou, Nina
1
Miller, Joshua
1
Mäläskä, Minna
1
O'Donnell, Aodheen
1
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1
Palmer, Mark
1
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Journal of research in marketing and entrepreneurship : JRME
5
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of entrepreneurship and small business
2
Journal of small business and enterprise development
2
Marketing intelligence & planning
2
Piccola impresa
2
International journal of entrepreneurial behaviour & research
1
International journal of internet marketing and advertising : IJIMA
1
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1
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1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of world business : JWB
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
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ECONIS (ZBW)
24
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1
The role of political intelligence in firms' export decisions durin the Euro crisis
Barron, Andrew
;
Hultén, Peter
;
Vanyushyn, Vladimir
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
4
,
pp. 1126-1146
Persistent link: https://www.econbiz.de/10011602818
Saved in:
2
Entrepreneurial marketing : conceptual exploration and link to performance
Solé, Mar
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009788057
Saved in:
3
The five phases of SME brand-building
Centeno, Edgar
;
Hart, Susan
;
Dinnie, Keith
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009766389
Saved in:
4
Entrepreneurial marketing within the French wine industry
Thomas, Lisa C.
;
Painbéni, Sandra
;
Barton, Harry
- In:
International journal of entrepreneurial behaviour & …
19
(
2013
)
2
,
pp. 238-260
Persistent link: https://www.econbiz.de/10009734593
Saved in:
5
Card-based game methods : exploring SME entrepreneurial marketing practice
Jones, Rosalind
;
Rowley, Jennifer
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 485-502
Persistent link: https://www.econbiz.de/10009577142
Saved in:
6
Brand communities for market trend discovery : a study to advance entrepreneurial marketing research
Bhatli, Dhruv
;
Eggers, Fabian
;
Gundolf, Katherine
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 422-435
Persistent link: https://www.econbiz.de/10009577151
Saved in:
7
Marketing to the American entrepreneur : insights and trends from mass-market print magazine advertising
Abrahams, Alan S.
;
Coupey, Eloise
;
Rajivadekar, Anuja
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009660959
Saved in:
8
The relationship between small business market orientation and environmental uncertainty
Didonet, Simone
;
Simmons, Geoffrey
; …
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 757-779
Persistent link: https://www.econbiz.de/10009671935
Saved in:
9
New approaches to heuristic processes and entrepreneurial cognition of the market
Guercini, Simone
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10009758861
Saved in:
10
Entrepreneurial marketing and accommodation businesses in East Peninsular Malaysia
Mastura Jaafar
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 164-183
Persistent link: https://www.econbiz.de/10009758864
Saved in:
11
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
12
Il ruolo dei marchi di qualità dell' Unione Europea nelle strategie competitive delle piccole e medie imprese agrolimentari Italiane
Antonelli, Gervasio
;
Viganò, Elena
- In:
Piccola impresa
(
2012
)
3
,
pp. 31-47
Persistent link: https://www.econbiz.de/10009733121
Saved in:
13
Processi euristici e marketing imprenditoriale
Guercini, Simone
- In:
Piccola impresa
(
2012
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10009733122
Saved in:
14
International new ventures as "small multinationals" : the importance of marketing capabilities
Ripollés Meliá, María
;
Blesa, Andreu
- In:
Journal of world business : JWB
47
(
2012
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10009517189
Saved in:
15
Asset specificity and foreign market entry mode choice of small and medium-sized enterprises : the moderating influence of knowledge safeguards and institutional safeguards
Maekelburger, Birger
;
Schwens, Christian
;
Kabst, Ruediger
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
5
,
pp. 458-476
Persistent link: https://www.econbiz.de/10009570561
Saved in:
16
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
17
Small firm marketing : synthesising and supporting received wisdom
O'Donnell, Aodheen
- In:
Journal of small business and enterprise development
18
(
2011
)
4
,
pp. 781-805
Persistent link: https://www.econbiz.de/10009424341
Saved in:
18
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
19
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
Saved in:
20
Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind
;
Rowley, Jennifer
- In:
International small business journal : researching …
29
(
2011
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
Saved in:
21
Market orientation in the context of SMEs : a conceptual framework
Raju, P. S.
;
Lonial, Subhash C.
;
Crum, Michael D.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1320-1326
Persistent link: https://www.econbiz.de/10009382479
Saved in:
22
Aligning teaching and practice : a study of SME marketing
Resnick, Sheilagh
;
Cheng, Ranis
;
Brindley, Clare
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10009758885
Saved in:
23
The internationalization of Indian SMEs in B-to-B markets
Javalgi, Rajshekhar G.
;
Todd, Patricia
;
Granot, Elad
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 542-548
Persistent link: https://www.econbiz.de/10009410783
Saved in:
24
Niche marketing and strategic capabilities : an expoloratory study of specialised firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 736-753
Persistent link: https://www.econbiz.de/10009513556
Saved in:
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