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~subject:"Viral marketing"
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Search: subject_exact:"Kaufmotive"
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Viral marketing
Consumer motivation
346
Kaufmotiv
346
Consumer behaviour
132
Konsumentenverhalten
132
Online retailing
64
Online-Handel
64
Brand image
53
Markenimage
53
USA
52
United States
52
Emotion
41
Kaufentscheidung
30
Purchase decision
28
Online-Marketing
23
Luxury goods
22
Luxusgüter
22
Advertising effects
21
Internet marketing
21
Motivation
21
Werbewirkung
21
Bio-Lebensmittel
17
Einzelhandel
17
Organic food
17
Retail trade
17
India
16
Indien
16
Deutschland
15
purchase intention
15
Customer satisfaction
14
Environmental consciousness
14
Kundenzufriedenheit
14
Social Web
14
Social web
14
Umweltbewusstsein
14
Frauen
13
Germany
13
Personality psychology
13
Persönlichkeitspsychologie
13
Sales promotion
13
Theorie
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13
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Acikgoz, Fulya
1
Argyriou, Evmorfia
1
Bridges, K. Robert
1
Chang, Chun-Ming
1
Chou, Szu-Yu
1
Christodoulides, George
1
Dean, David L.
1
Filieri, Raffaele
1
Forbes, Sharon L.
1
Foster, Jonathan
1
Gupta, Pranjal
1
Harnish, Richard J.
1
Harris, Judy
1
Herrmann, Andreas
1
Hildebrand, Christian
1
Hu, Lala
1
Hu, Tzu-li
1
Jones, Michael A.
1
Krajci, Matthew D.
1
Kumar, Rajeev
1
Kuo, Ying-feng
1
Lin, Angela
1
Lo, Wen-Wan
1
Michaelidou, Nina
1
Mukesh
1
Narwal, Mahabir
1
Pant, Mayank
1
Reynolds, Kristy E.
1
Rialti, Riccardo
1
Sardanelli, Domenico
1
Seema
1
Siano, Alfonso
1
Spangenberg, Eric R.
1
Sprott, David E.
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Taylor, Valerie A.
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Vollero, Agostino
1
Yang, Shu-chen
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Yen, Chiahui
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Zollo, Lamberto
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Psychology & marketing
3
Asia Pacific journal of marketing and logistics
1
Consumer information systems and relationship management : design, implementation, and use
1
E-retailing challenges and opportunities in the global marketplace
1
European journal of marketing : EJM
1
International journal of business competition and growth : IJBCG
1
International journal of consumer studies
1
International journal of green economics : IJGE
1
Journal of business research : JBR
1
Managing service quality : MSQ ; an international journal
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Successful social media and ecommerce strategies in the wine industry
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ECONIS (ZBW)
13
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1
The effect of utilitarian and hedonic motivations on mobile shopping outcomes : a cross-cultural analysis
Hu, Lala
;
Filieri, Raffaele
;
Acikgoz, Fulya
;
Zollo, Lamberto
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 751-766
Persistent link: https://www.econbiz.de/10014250616
Saved in:
2
What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming
;
Yen, Chiahui
;
Chou, Szu-Yu
;
Lo, Wen-Wan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2983-3007
Persistent link: https://www.econbiz.de/10014486564
Saved in:
3
Influence of e-WOM on women's apparel purchase intention : a study on Myntra app
Mukesh
;
Narwal, Mahabir
;
Seema
- In:
International journal of business competition and …
8
(
2023
)
3
,
pp. 147-163
Persistent link: https://www.econbiz.de/10015064264
Saved in:
4
An exploratory study on the moderating effect of e-WOM through green knowledge on green purchase intention
Pant, Mayank
;
Kumar, Rajeev
- In:
International journal of green economics : IJGE
17
(
2023
)
3
,
pp. 230-240
Persistent link: https://www.econbiz.de/10015064518
Saved in:
5
Opinion leaders go online : an empirical study on interpersonal influence on purchase intentions in e-retailing.
Vollero, Agostino
;
Siano, Alfonso
;
Sardanelli, Domenico
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 145-166)
.
2016
Persistent link: https://www.econbiz.de/10011506261
Saved in:
6
Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.
;
Forbes, Sharon L.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 115-132)
.
2016
Persistent link: https://www.econbiz.de/10011558850
Saved in:
7
The effect of requests for positive evaluations on customer satisfaction ratings
Jones, Michael A.
;
Taylor, Valerie A.
;
Reynolds, Kristy E.
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 161-170
Persistent link: https://www.econbiz.de/10010341747
Saved in:
8
Effects of inertia and satisfaction in female online shoppers on repeat-purchase intention : the moderating roles of word-of-mouth and alternative attraction
Kuo, Ying-feng
;
Hu, Tzu-li
;
Yang, Shu-chen
- In:
Managing service quality : MSQ ; an international journal
23
(
2013
)
3
,
pp. 168-187
Persistent link: https://www.econbiz.de/10009759421
Saved in:
9
Option framing and product feature recommendations : product configuration and choice
Herrmann, Andreas
;
Hildebrand, Christian
;
Sprott, David E.
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10010232501
Saved in:
10
Electronic word-of-mouth (eWOM) and its influence on book purchasing decisions : a study of the Anobii Digital Bookshelf
Lin, Angela
;
Foster, Jonathan
- In:
Consumer information systems and relationship …
,
(pp. 156-172)
.
2013
Persistent link: https://www.econbiz.de/10009777100
Saved in:
11
Evaluating advice : self-presentational biases between high and low self-monitors
Harnish, Richard J.
;
Bridges, K. Robert
;
Krajci, Matthew D.
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 270-278
Persistent link: https://www.econbiz.de/10009534084
Saved in:
12
Cross-national differences in e-WOM influence
Christodoulides, George
;
Michaelidou, Nina
;
Argyriou, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
Saved in:
13
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
Saved in:
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