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person:"Ivens, Björn Sven"
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Search: subject_exact:"Key-Account-Management"
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Key account management
16
Key-Account-Management
9
Beziehungsmarketing
3
Effectiveness
3
Lieferantenmanagement
3
Relationship marketing
3
Supplier relationship management
3
Identification
2
Integration
2
Key account manager
2
Kundengruppenmanagement
2
Research
2
Selling
2
Strategic account management
2
Verkauf
2
Alignment
1
B-to-B-Marketing
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Bibliometrics
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1
Capabilities
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Commitment
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Corporate culture
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16
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Ivens, Björn Sven
Zupancic, Dirk
22
Belz, Christian
18
Pardo, Catherine
16
Senn, Christoph
15
Cheverton, Peter
13
Müllner, Markus
13
Sieck, Hartmut
12
Homburg, Christian
10
Jensen, Ove
10
Tzempelikos, Nektarios
9
Gounaris, Spiros
8
Sidow, Hans D.
8
Woodburn, Diana
8
Yip, George S.
8
Biesel, Hartmut H.
7
Niersbach, Barbara
7
Ryals, Lynette J.
7
Salojärvi, Hanna
7
Wilson, Kevin
7
McDonald, Malcolm
6
Schlüter, Andrea
6
Storbacka, Kaj
6
Ebert, Heinz J.
5
Rogers, Beth
5
Wengler, Stefan
5
Capon, Noel
4
Davies, Iain A.
4
Dekker, David J.
4
Guenzi, Paolo
4
Guesalaga, Rodrigo
4
Heinrich, Stephan
4
Lacoste, Sylvie
4
Lenney, Peter
4
Nätti, Satu
4
Ojasalo, Jukka
4
Richards, Keith A.
4
Ryals, Lynette
4
Sainio, Liisa-Maija
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Schiele, Holger
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Industrial marketing management : the international journal for industrial and high-tech firms
12
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The IMP journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
2
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1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
2
Gender issues in key account management research : a systematic literature review and avenues for future research
Ivens, Björn Sven
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 81-96
Persistent link: https://www.econbiz.de/10014368324
Saved in:
3
An identity perspective of key account managers as paradoxical relationship managers
Pardo, Catherine
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 355-372
Persistent link: https://www.econbiz.de/10012290742
Saved in:
4
Key account management configurations and their effectiveness : a quasi-replication and extension
Herhausen, Dennis
;
Ivens, Björn Sven
;
Spencer, Robert
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 98-112
Persistent link: https://www.econbiz.de/10013197744
Saved in:
5
Key account managers' identification profiles and effectiveness : a fuzzy-set qualitative comparative analysis
Peters, Leonore
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 253-365
Persistent link: https://www.econbiz.de/10014230692
Saved in:
6
Key account management formalization and effectiveness : a fuzzy-set qualitative comparative analysis
Feste, Jasmin
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 450-465
Persistent link: https://www.econbiz.de/10014230730
Saved in:
7
Key account management as a firm capability
Ivens, Björn Sven
;
Leischnig, Alexander
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 39-49
Persistent link: https://www.econbiz.de/10011942229
Saved in:
8
Key account selection as a political process : conceptual foundation and exploratory investigation
Feste, Jasmin
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 417-434
Persistent link: https://www.econbiz.de/10012372700
Saved in:
9
Identification as a challenge in key account management : conceptual foundations and a qualitative study
Peters, Leonore
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 300-313
Persistent link: https://www.econbiz.de/10012322079
Saved in:
10
Firm-internal key account management networks : framework, case study, avenues for future research
Ivens, Björn Sven
;
Pardo, Catherine
;
Niersbach, Barbara
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
Saved in:
11
Managerial implications of research on inter-organizational interfaces : the case of key account management
Ivens, Björn Sven
;
Pardo, Catherine
- In:
The IMP journal
10
(
2016
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011895390
Saved in:
12
Key account management : selling? : providing services? ... : or both?
Ivens, Björn Sven
;
Niersbach, Barbara
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
6
,
pp. 70-78
Persistent link: https://www.econbiz.de/10011559972
Saved in:
13
The role of key account management in marketing and sales intelligence
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
31
(
2014
)
4
,
pp. 32-40
Persistent link: https://www.econbiz.de/10010390903
Saved in:
14
Differentiation and alignment in KAM implementation
Pardo, Catherine
;
Ivens, Björn Sven
;
Wilson, Kevin
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1136-1145
Persistent link: https://www.econbiz.de/10010439594
Saved in:
15
Mind the gap : a process model for diagnosing barriers to key account management implementation
Leischnig, Alexander
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 58-67
Persistent link: https://www.econbiz.de/10011863786
Saved in:
16
Are key account relationships different? : empirical results on supplier strategies and customer reactions
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 470-782
Persistent link: https://www.econbiz.de/10003469152
Saved in:
17
Key-Account-Management : some classical assumptions revisited
Ivens, Björn Sven
;
Pardo, Catherine
-
2004
Persistent link: https://www.econbiz.de/10004396882
Saved in:
18
Key-account-management : empirische Ergebnisse zu Anbieterstrategien und Kundenreaktionen
Ivens, Björn Sven
-
2002
Persistent link: https://www.econbiz.de/10004749946
Saved in:
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