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Kommunikation
22
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21
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11
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10
Advertising effects
9
Werbewirkung
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Journal of advertising research
SpringerLink / Bücher
172
Games and economic behavior
125
Journal of economic theory
84
Corporate communications : an international journal
81
Journal of economic behavior & organization : JEBO
79
International journal of business communication : IJBC ; a publication of the Association of Business Communication
66
Research
63
Journal of communication management : an international journal
58
Journal of business research : JBR
55
Management communication quarterly : an international journal
50
Springer eBook Collection
50
International journal of business communication : IJBC : a publication of the Association for Business Communication
47
CESifo working papers
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
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Europäische Kulturen in der Wirtschaftskommunikation
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32
Economics letters
29
Journal of business ethics : JOBE
29
Discussion paper series / IZA
28
Journal of behavioral and experimental economics
28
NBER Working Paper
28
Discussion paper / Tinbergen Institute
27
Journal of business communication : JBC
27
Journal of marketing communications
27
Discussion paper / Centre for Economic Policy Research
26
Experimental economics : a journal of the Economic Science Association
26
Working paper / National Bureau of Economic Research, Inc.
26
Theoretical economics : TE ; an open access journal in economic theory
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of organizational behavior management
24
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
22
Europäische Hochschulschriften / 5
22
Journal of communication management
22
The American economic review
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Discussion paper
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Journal of political economy
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The handbook of communication and corporate social responsibility
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ECONIS (ZBW)
22
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22
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1
Why the experiential view is vital to marketing communications research now : an enhanced framework for examining the effects of contemporary marketing
Hermann, Jean-Luc
;
Ford, John B.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 119-122
Persistent link: https://www.econbiz.de/10014317742
Saved in:
2
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
3
The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica
;
Harrison, Robert L.
;
Carlson, Les
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
Saved in:
4
All you need is love? : communication insights from Pop Music's number-one hits
Henard, David H.
;
Rossetti, Christian L.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010383784
Saved in:
5
The word of mouth dynamic : how positive (and negative) WOM drives purchase probability : an analysis of interpersonal and non-interpersonal factors
Vázquez Casielles, Rodolfo
;
Suárez-Álvarez, Leticia
; …
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10009745871
Saved in:
6
The various words of mouth moving beyond the "road-to-Damascus" conversion
Romaniuk, Jeni
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 12-14
Persistent link: https://www.econbiz.de/10009548191
Saved in:
7
The value of listening : heeding the call of the snuggle
Wiesenfeld, David
;
Bush, Kristin
;
Sikdar, Ronjan
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
Saved in:
8
Putting listening to work : the essentials of listening
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10003971414
Saved in:
9
Word of mouth : a new advertising discipline
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003613588
Saved in:
10
Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted
;
Coyle, James R.
;
Lightfoot, Elizabeth
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
Saved in:
11
Word-of-mouth research : principles and applications
Allsop, Dee T.
;
Bassett, Bryce R.
;
Hoskins, James A.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10003614046
Saved in:
12
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
Saved in:
13
The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate
;
Mooth, Rob
;
Wiesenfeld, David
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
Saved in:
14
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
15
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
16
Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
Saved in:
17
Self-generated advertisements : testimonials and the perils of consumer exaggeration
Shimp, Terence A.
;
Wood, Stacy L.
;
Smarandescu, Laura
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 453-461
Persistent link: https://www.econbiz.de/10003614090
Saved in:
18
Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
Saved in:
19
Bloggers' motivations and behaviors : a model
Huang, Chun-Yao
;
Shen, Yong-Zheng
;
Lin, Hong-Xiang
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 472-484
Persistent link: https://www.econbiz.de/10003614118
Saved in:
20
The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes
Hung, Kineta H.
;
Li, Stella Yiyan
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10003614532
Saved in:
21
More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups
Mason, Peyton R.
;
Davis, Boyd H.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10003614536
Saved in:
22
Model of symbolic communication
Hawkins, Del I.
- In:
Journal of advertising research
13
(
1973
)
3
,
pp. 33-38
Persistent link: https://www.econbiz.de/10002747044
Saved in:
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