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~person:"Kumar, V."
~subject:"Messung"
~subject:"Bibliometrie"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Bibliometrie
Marketing management
38
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38
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15
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7
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Kumar, V.
Stremersch, Stefan
4
Petersen, J. Andrew
3
Tadajewski, Mark
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Amjad, Tayyab
2
Ananthan, Sanuja
2
Chintagunta, Pradeep K.
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Di Benedetto, C. Anthony
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2
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2
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Sharma, Amalesh
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Tzempelikos, Nektarios
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Anand, Shivika
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Journal of the Academy of Marketing Science
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
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ECONIS (ZBW)
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Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
2
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
3
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
4
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
5
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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