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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
Markenführung
59
Brand image
49
Markenimage
49
Relationship marketing
42
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Neslin, Scott A.
4
Verhoef, Peter C.
4
Bijmolt, Tammo H. A.
2
Konuş, Umut
2
Nguyen, Hang T.
2
Sesé, F. Javier
2
Wieringa, Jaap E.
2
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Anderl, Eva
1
Aroean, Lukman
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Barrot, Christian
1
Becker, Ingo Frank
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Bharadwaj, Neeraj
1
Bies, Suzanne M. T. A.
1
Bigné Alcañiz, J. Enrique
1
Blut, Markus
1
Bodapati, Anand V.
1
Bronnenberg, Bart J.
1
Burghartz, Pia Teresa
1
Calantone, Roger J.
1
Cambra-Fierro, Jesús
1
Chinchanachokchai, Sydney
1
Clement, Michel
1
De Keyser, Arne
1
Dhaoui, Chedia
1
Ding, Min
1
Dinner, Isaac M.
1
Dong, Lin
1
Dong, Songting
1
Dorotic, Matilda
1
Eelen, Jiska
1
Eisingerich, Andreas B
1
Feng, Hui
1
Fok, Dennis
1
Franke, Nikolaus
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Journal of hospitality marketing & management
72
Psychology & marketing
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
66
Journal of retailing
65
The service industries journal
63
Journal of strategic marketing
60
Cogent business & management
59
Journal of service management
55
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
SpringerLink / Bücher
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
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1
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
4
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
5
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
7
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
8
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
9
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
10
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
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11
How does customer recognition affect service provision?
Li, Jiaoyang
;
Zhang, Jianqiang
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 900-914
Persistent link: https://www.econbiz.de/10013191809
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12
Customer defection due to service elimination and post-elimination customer behavior : an empirical investigation in telecommunications
Somosi, Agnes
;
Stiassny, Alfred
;
Kolos, Krisztina
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 915-934
Persistent link: https://www.econbiz.de/10013191810
Saved in:
13
Cross-decision social effects in product adoption and defection decisions
Landsman, Vardit
;
Nitzan, Irit
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 213-235
Persistent link: https://www.econbiz.de/10012288661
Saved in:
14
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
15
Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
16
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers
Koo, Minkyung
;
Shavitt, Sharon
;
Lalwani, Ashok K.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 837-852
Persistent link: https://www.econbiz.de/10012494719
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17
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
18
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
19
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
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20
The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke
;
Papies, Dominik
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
Saved in:
21
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
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22
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
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23
When serving customers includes correcting them : understanding the ambivalent effects of enforcing service rules
Habel, Johannes
;
Alavi, Sascha
;
Pick, Doreén
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 919-941
Persistent link: https://www.econbiz.de/10011792413
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24
Reward-scrounging in customer referral programs
Meyners, Jannik
;
Barrot, Christian
;
Becker, Jan U.
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 382-398
Persistent link: https://www.econbiz.de/10011734866
Saved in:
25
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
26
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
27
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
28
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
29
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
30
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
31
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
32
How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior : a meta-analysis
Blut, Markus
;
Frennea, Carly M.
;
Mittal, Vikas
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 226-229
Persistent link: https://www.econbiz.de/10011337495
Saved in:
33
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
34
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
35
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
36
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
37
Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Luan, Y. Jackie
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
Saved in:
38
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
39
Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
Saved in:
40
Functional forms of the satisfaction-loyalty relationship
Dong, Songting
;
Ding, Min
;
Grewal, Rajdeep
;
Zhao, Ping
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10009007241
Saved in:
41
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
42
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Walker Reczek, Rebecca
;
Hofstede, …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
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