//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Shankar, Avi"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumententypologie"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Target group
7
Zielgruppe
7
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
3
Marketingmanagement
3
Consumer tribes
2
Critical Management Studies
2
Critical management studies
2
Knowledge
2
Marketing theory
2
Marketingtheorie
2
Michael Burawoy
2
Theorie
2
Theory
2
Wissen
2
Brand community
1
COVID
1
Community
1
Coronavirus
1
Ethnic group
1
Ethnische Gruppe
1
Freizeitwirtschaft
1
Gemeinschaft
1
Großbritannien
1
India
1
Indien
1
Leisure industries
1
Social behaviour
1
Social group
1
Soziale Gruppe
1
Soziales Verhalten
1
United Kingdom
1
Verbraucherverhalten
1
social distancing
1
tribal marketing
1
tribe
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Aufsatzsammlung
1
Language
All
English
7
Author
All
Shankar, Avi
Wiedmann, Klaus-Peter
12
Hanna, Rema
10
Herstatt, Cornelius
10
Hudders, Liselot
10
Olken, Benjamin A.
10
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
8
Thuysbaert, Bram
8
Tröndle, Martin
8
Buijzen, Moniek
7
Kohlbacher, Florian
7
Pompe, Hans-Georg
7
Banerjee, Abhijit V.
6
Bauer, Hans H.
6
Bruhn, Manfred
6
Karlan, Dean
6
Kremmel, Dietmar
6
Rozendaal, Esther
6
Walter, Benjamin von
6
Allgayer, Florian
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Drees, Norbert
5
Dupas, Pascaline
5
Ebbes, Peter
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
Hennigs, Nadine
5
Muthers, Helmut
5
Puntoni, Stefano
5
Reijmersdal, Eva A. van
5
Robinson, Jonathan
5
Sapi, Geza
5
Schertler, Walter
5
Stroud, Dick
5
more ...
less ...
Published in...
All
Consumer culture theory
1
European journal of marketing : EJM
1
Expanding disciplinary space : on the potential of critical marketing
1
Journal of marketing management : MM
1
Marketing management : a cultural perspective
1
Marketing theory
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Saved in:
2
Consumption tribes and collective performance
Cova, Bernard
;
Shankar, Avi
- In:
Consumer culture theory
,
(pp. 87-106)
.
2018
Persistent link: https://www.econbiz.de/10012030003
Saved in:
3
Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
Saved in:
4
Reframing crtitical marketing
Shankar, Avi
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 45-60)
.
2013
Persistent link: https://www.econbiz.de/10010199669
Saved in:
5
Tribal marketing
Cova, Bernard
;
Shankar, Avi
- In:
Marketing management : a cultural perspective
,
(pp. 178-193)
.
2012
Persistent link: https://www.econbiz.de/10009507162
Saved in:
6
Reframing critical marketing
Shankar, Avi
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 681-696
Persistent link: https://www.econbiz.de/10003886224
Saved in:
7
Consumer tribes
Cova, Bernard
(
ed.
);
Kozinets, Robert
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10014419045
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->