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~subject:"Werbung"
~subject:"Multinationales Unternehmen"
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Search: subject_exact:"Kosmetikindustrie"
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Werbung
Multinationales Unternehmen
Kosmetikindustrie
157
Cosmetics industry
138
Deutschland
36
Germany
35
Kosmetik
22
Cosmetics
21
USA
17
United States
15
Beiersdorf AG
12
Brand management
12
Business history
12
Markenführung
12
Unternehmensgeschichte
12
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11
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10
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10
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10
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9
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9
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9
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9
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9
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9
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8
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8
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7
Parfüm
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Perfume
6
Theorie
6
Theory
6
Welt
6
World
6
Advertising planning
5
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5
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5
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5
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Doz, Yves L.
2
Hong, Hae-jung
2
Jones, Geoffrey
2
Nohria, Nitin
2
Sutton, Denise H.
2
Bissell, Kimberly
1
Brinkmann, Mara
1
Carneiro, Jorge Manoel Teixeira
1
Cha, Helen
1
Cline, Polly
1
Dade, Penny
1
Daniels, John Day
1
Dornelas, Bettysa
1
Esteves, Felipe
1
Ganitsky, Joseph
1
Jeurissen, Ronald
1
Liu, Lilly
1
Lubinski, Christina
1
Meek, Carrie
1
Nijhof, André
1
Oh, Chang Hoon
1
Rask, Amy
1
Rugman, Alan M.
1
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1
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Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Corporate social responsibility : a case study approach
1
Enterprise & society : the international journal of business history
1
Global corporate citizenship
1
International journal of advertising : the quarterly review of marketing communications
1
Multinationals in Latin America : case studies
1
The challenge of BRIC multinationals
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
2
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1
Natura - the international expansion of Brazilian cosmetics leader Natura : in search of a European scent
Dornelas, Bettysa
;
Esteves, Felipe
;
Carneiro, Jorge …
- In:
The challenge of BRIC multinationals
,
(pp. 317-347)
.
2017
Persistent link: https://www.econbiz.de/10011583731
Saved in:
2
CSR-Politik in der Pflegeproduktbranche : ein Erfolgsbeispiel
Brinkmann, Mara
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 161-179)
.
2015
Persistent link: https://www.econbiz.de/10011290674
Saved in:
3
Beauty competition in Central America : Zermat vs Avon
Daniels, John Day
;
Ganitsky, Joseph
- In:
Multinationals in Latin America : case studies
,
(pp. 20-33)
.
2014
Persistent link: https://www.econbiz.de/10011707214
Saved in:
4
Kulturelle Vielfalt als Strategie
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
8
,
pp. 38-45
Persistent link: https://www.econbiz.de/10009767359
Saved in:
5
L'Oréal masters multiculturalism
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 114-119
Persistent link: https://www.econbiz.de/10009773857
Saved in:
6
Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century
Sutton, Denise H.
-
2012
Persistent link: https://www.econbiz.de/10009581555
Saved in:
7
Managing political risk in global business : Beiersdorf 1914 - 1990
Jones, Geoffrey
;
Lubinski, Christina
- In:
Enterprise & society : the international journal of …
13
(
2012
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10009518367
Saved in:
8
The growth opportunity that lies next door
Jones, Geoffrey
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
Saved in:
9
Real women on real beauty : self-discrepancy, internalisation of the thin ideal, and perceptions of attractiveness and thinness in Dove's campaign for real beauty
Bissell, Kimberly
;
Rask, Amy
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 643-668
Persistent link: https://www.econbiz.de/10008668100
Saved in:
10
Der große Sprung in die Konzernzentrale
Nohria, Nitin
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
3
,
pp. 24-30
Persistent link: https://www.econbiz.de/10003806497
Saved in:
11
Sticking to core values : the case of The Body Shop
Ven, Bert van de
;
Nijhof, André
;
Jeurissen, Ronald
- In:
Corporate social responsibility : a case study approach
,
(pp. 59-78)
.
2009
Persistent link: https://www.econbiz.de/10003879719
Saved in:
12
From regional star to global leader
Nohria, Nitin
- In:
Harvard business review : HBR
87
(
2009
)
1
,
pp. 33-36
Persistent link: https://www.econbiz.de/10003817644
Saved in:
13
Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the Twentieth Century
Sutton, Denise H.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004946274
Saved in:
14
Regional multinationals and the Korean cosmetics industry
Oh, Chang Hoon
;
Rugman, Alan M.
- In:
Asia Pacific journal of management : APJM ; a …
24
(
2007
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003451661
Saved in:
15
Avon in Brazil : direct selling and economic empowerment
Cha, Helen
;
Cline, Polly
;
Liu, Lilly
;
Meek, Carrie
; …
- In:
Global corporate citizenship
,
(pp. 89-96)
.
2007
Persistent link: https://www.econbiz.de/10003547359
Saved in:
16
All made up : 100 years of cosmetics advertising
Dade, Penny
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10004883626
Saved in:
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