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Multikanalsysteme in der Automobildistribution : konzeptionelle Grundlagen und empirische Befunde
Smend, Percy
-
2004
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1. Aufl.
Persistent link: https://www.econbiz.de/10002165068
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2
Marktsimulation und Absatzprognose in der Automobilindustrie
Hofer, Markus B.
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2003
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1. Aufl.
Persistent link: https://www.econbiz.de/10001766168
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3
Ein hedonisches Mixture-Modell zur Aufdeckung latenter Preis-Leistungsstrukturen
Baumgartner, Bernhard
- In:
Journal of business economics : JBE
72
(
2002
)
5
,
pp. 477-496
Persistent link: https://www.econbiz.de/10001670378
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4
Der Wert der Markenpersönlichkeit : das Phänomen der strategischen Positionierung von Marken
Weis, Michaela
;
Huber, Frank
-
2000
Persistent link: https://www.econbiz.de/10001431447
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5
Individual goal hierarchies as antecedents of market structure
Paulssen, Marcel
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2000
Persistent link: https://www.econbiz.de/10001480795
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Wertesystem-Segmentierung im Automobilmarketing
Gaus, Hansjörg
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2000
Persistent link: https://www.econbiz.de/10001461312
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7
Neurobasiertes mass customizing zur Segmentierung des deutschen PKW-Marktes : konzeptionelle und methodische Neuausrichtung des Automobilmarketing
Jung, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10000956851
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8
Intraindustrieller Außenhandel bei vertikaler Produktdifferenzierung
Rose, Markus
-
1997
Persistent link: https://www.econbiz.de/10000965405
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9
Option and component bundling under demand risk : mass customization strategies in the automobile industry
Fürderer, Ralph
-
1996
Persistent link: https://www.econbiz.de/10000930851
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10
Kundenzufriedenheit durch Servicequalität : Konzeption, Messung, Umsetzung
Rapp, Reinhold
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1995
Persistent link: https://www.econbiz.de/10000913476
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