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~isPartOf:"Psychology & marketing"
~isPartOf:"Journal of air transport management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Search: subject_exact:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
21
Loyalty program
21
Beziehungsmarketing
12
Consumer behaviour
12
Konsumentenverhalten
12
Relationship marketing
12
Einzelhandel
5
Retail trade
5
Airline
4
Fluggesellschaft
4
Loyalty programs
4
Sales promotion
3
Verkaufsförderung
3
Bayes-Statistik
2
Bayesian estimation
2
Bayesian inference
2
Brand management
2
Customer relationship management
2
Customer satisfaction
2
Dienstleistungsqualität
2
International marketing
2
Kundenzufriedenheit
2
Markenführung
2
Markov chain
2
Markov-Kette
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Online retailing
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Online-Handel
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Program design
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Retail positioning
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Service quality
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USA
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United States
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Abwertung
1
Air passenger transport
1
Airline partnerships
1
Ancillary revenues
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Armut
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B-to-B-Marketing
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Biological data
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English
21
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Bijmolt, Tammo H. A.
2
Bombaij, Nick J. F.
2
Dekimpe, Marnik G.
2
Sajtos, Laszlo
2
Yi, Youjae
2
Ahn, Sun Joo
1
Alexander, Veronika
1
Autry, Chad W.
1
Bies, Suzanne M. T. A.
1
Boer, Evert R. de
1
Bradlow, Eric T.
1
Bronnenberg, Bart J.
1
Castillo-Manzano, José I.
1
Danaher, Peter J.
1
Danaher, Tracey S.
1
Dorotic, Matilda
1
Espino, Raquel
1
Fok, Dennis
1
Gelper, Sarah
1
Gijsbrechts, Els
1
Gudmundsson, Sveinn Vidar
1
Kim, Claire Heeryung
1
Kim, Kyongseok
1
Krafft, Manfred
1
Lalwani, Ashok K.
1
Lee, Kang Bok
1
López-Valpuesta, Lourdes
1
Martín, Juan Carlos
1
Minnema, Alec
1
Nadal Reales, Celia
1
Natter, Martin
1
Nies, Salome
1
Noble, Stephanie M.
1
Non, Mariëlle
1
O'Connell, John F.
1
Park, Chang Hee
1
Park, Young-Hoon
1
Román García, Concepción
1
Schweidel, David A.
1
Sesé, F. Javier
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Psychology & marketing
Journal of air transport management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
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1
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
2
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
3
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
4
The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs
Wang, Jiexin
;
Lalwani, Ashok K.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10012152464
Saved in:
5
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
Saved in:
6
Tactical use of rewards to enhance loyalty program effectiveness
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012494691
Saved in:
7
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
8
Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo
;
Yit Sean Chong
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
Saved in:
9
An examination of the revenue generating capability of co-branded cards associated with Frequent Flyer Programmes
Nadal Reales, Celia
;
O'Connell, John F.
- In:
Journal of air transport management
65
(
2017
),
pp. 63-75
Persistent link: https://www.econbiz.de/10011785603
Saved in:
10
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
11
Coupon clipping by impoverished consumers : linking demographics, basket size, and coupon redemption rates
Noble, Stephanie M.
;
Lee, Kang Bok
;
Zaretzki, Russell
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 553-571
Persistent link: https://www.econbiz.de/10011734920
Saved in:
12
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
Saved in:
13
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
14
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
15
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
16
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
17
Living "up in the air" : meeting the frequent flyer passenger
Castillo-Manzano, José I.
;
López-Valpuesta, Lourdes
- In:
Journal of air transport management
40
(
2014
),
pp. 48-55
Persistent link: https://www.econbiz.de/10010412013
Saved in:
18
Do comsumption goals matter? : the effects of online loyalty programs in the satisfaction-loyalty relation
Suh, Jung-chae
;
Yi, Youjae
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 549-557
Persistent link: https://www.econbiz.de/10009575078
Saved in:
19
30 years of frequent flyer programs
Boer, Evert R. de
;
Gudmundsson, Sveinn Vidar
- In:
Journal of air transport management
24
(
2012
),
pp. 18-24
Persistent link: https://www.econbiz.de/10009702366
Saved in:
20
Evaluating frequent flyer programs from the air passengers' perspective
Martín, Juan Carlos
;
Román García, Concepción
; …
- In:
Journal of air transport management
17
(
2011
)
6
,
pp. 364-368
Persistent link: https://www.econbiz.de/10009410726
Saved in:
21
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
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