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~subject:"Relationship marketing"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"The Cornell hospitality quarterly"
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Search: subject_exact:"Kundenbindungsprogramm"
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Relationship marketing
Kundenbindungsprogramm
12
Loyalty program
12
Consumer behaviour
9
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Beziehungsmarketing
7
loyalty program
4
Social psychology
3
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Anderson, Chris K.
1
Back, Ki-Joon
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Bagchi, Rajesh
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Baker, Melissa A.
1
Cotte, June
1
Drèze, Xavier
1
Hendler, Flavia
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Huang, Szu-chi
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Kim, Youngsun Sean
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LaTour, Kathryn A.
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Lee, Young-Sub
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The Cornell hospitality quarterly
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
SpringerLink / Bücher
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
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Central European business review : CEBR
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Dissertation Series CentER
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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European journal of marketing
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European journal of operational research : EJOR
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Gabler Edition Wissenschaft
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Handbuch Kundenbindungsmanagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business innovation and research
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International journal of electronic customer relationship management : IJECRM
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ECONIS (ZBW)
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1
Proactive walking and overbooking with class dependent walk-out costs
Liang, Shuwen
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
64
(
2023
)
4
,
pp. 454-459
Persistent link: https://www.econbiz.de/10014381533
Saved in:
2
The loyalty program for our self-esteem : the role of collective self-esteem in luxury hotel membership programs
Shin, Minjung
;
Back, Ki-Joon
;
Lee, Choong-Ki
;
Lee, Young-Sub
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10012800185
Saved in:
3
Temporal orientation and customer loyalty programs
Hendler, Flavia
;
LaTour, Kathryn A.
;
Cotte, June
- In:
The Cornell hospitality quarterly
63
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
Saved in:
4
I earn it, but they just get it : loyalty program customer reactions to unearned preferential treatment in the social servicescape
Kim, Youngsun Sean
;
Baker, Melissa A.
- In:
The Cornell hospitality quarterly
61
(
2020
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10012158194
Saved in:
5
Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh
;
Li, Xingbo
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 888-901
Persistent link: https://www.econbiz.de/10008856956
Saved in:
6
How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying
;
Huang, Szu-chi
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
Saved in:
7
Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
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