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~person:"Scheer, Burkhard"
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Search: subject_exact:"Kundenkarte"
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Kundenbindungsprogramm
11
Loyalty program
11
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
6
Konsumentenverhalten
6
Customer satisfaction
5
Kundenzufriedenheit
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Deutschland
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Germany
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Dienstleistungsqualität
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Loyalty reward programs
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loyalty reward program
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Complaint management
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Corporate Social Responsibility
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Donations
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Scheer, Burkhard
Mattila, Anna S.
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
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Zolfaghari, Saeed
9
Verhoef, Peter C.
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Stourm, Valeria
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Caminal, Ramón
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Fang, Zheng
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Huber, Frank
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Krafft, Manfred
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Luo, Xueming
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Nevo, Aviv
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Park, Young-Hoon
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Raab, Carola
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Yang, Morgan X.
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Yu, Irina Y.
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Bhardwaj, Renu
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Drèze, Xavier
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Ha, Young
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
4
International journal of hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
The journal of services marketing
1
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ECONIS (ZBW)
11
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1
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
2
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
3
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
4
The social influence of other consumers on consumers’ reward donations
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
77
(
2019
),
pp. 504-511
Persistent link: https://www.econbiz.de/10011988872
Saved in:
5
Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
Saved in:
6
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing
;
Mattila, Anna S.
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
Saved in:
7
Investigating the impact of surprise rewards on consumer responses
Wu, Luorong
;
Mattila, Anna S.
;
Hanks, Lydia
- In:
International journal of hospitality management
50
(
2015
),
pp. 27-35
Persistent link: https://www.econbiz.de/10011387907
Saved in:
8
Kundenkartenprogramme als Instrument des wertorientierten Kundenmanagements
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 2-36)
.
2007
Persistent link: https://www.econbiz.de/10003511376
Saved in:
9
Gestaltungsmöglichkeiten von Kundenkartenprogrammen
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 37-64)
.
2007
Persistent link: https://www.econbiz.de/10003511378
Saved in:
10
Aufbau und Nutzung von Kundenwissen durch Kundenkartenprogramme
Scheer, Burkhard
;
Schneider, Svenja
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 65-86)
.
2007
Persistent link: https://www.econbiz.de/10003511379
Saved in:
11
Controlling von Kundenkartenprogrammen
Scheer, Burkhard
;
Witza, Daniel
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 87-108)
.
2007
Persistent link: https://www.econbiz.de/10003511381
Saved in:
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