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~isPartOf:"Journal of marketing research : JMR"
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Messung
Beziehungsmarketing
48
Relationship marketing
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Bitner, Mary Jo
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Journal of marketing research : JMR
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
12
Journal of business research : JBR
11
Journal of retailing and consumer services
6
The service industries journal
5
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
4
Journal of service management
4
Quality management journal : QMJ
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SpringerLink / Bücher
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Gabler Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of retail & distribution management
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Schriftenreihe Schwerpunkt Marketing
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The international journal of bank marketing : IJBM
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism management : research, policies, practice
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Betriebswirtschaftliche Studien
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Business-to-Business-Marketing
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Electronic commerce research
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Fundamentals of marketing research ; Vol. 3
2
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
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Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
2
International journal of hospitality management
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : MM
2
Journal of targeting, measurement and analysis for marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Managementwissen für Studium und Praxis
2
Marketing : ZFP ; journal of research and management
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Professionalisierung im Sportmanagement : Beiträge des 1. Kölner Sportökonomie-Kongresses
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Springer eBook Collection / Business and Economics
2
The journal of services marketing
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Total quality management & business excellence
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Working paper series
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A focused issue on the marketing process in organizational competence
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Achieving excellence in stakeholder management
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ECONIS (ZBW)
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"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.
;
Lemon, Katherine N.
;
Voorhees, Clay M.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
Saved in:
2
Decoding costumer-firm relationships : how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth
Mende, Martin
;
Bolton, Ruth N.
;
Bitner, Mary Jo
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009715240
Saved in:
3
Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
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