"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, Paul W. Fombelle, Kristen Bell Detienne, and R. Bruce Money
| Year of publication: |
February 2017
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|---|---|
| Authors: | Bone, Sterling A. ; Lemon, Katherine N. ; Voorhees, Clay M. ; Liljenquist, Katie A. ; Fombelle, Paul W. ; DeTienne, Kristen Bell ; Money, R. Bruce |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 1, p. 156-170
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| Subject: | customer feedback | mere measurement | question-behavior effects | positive open-ended feedback | field experiment | Konsumentenverhalten | Consumer behaviour | Experiment | Messung | Measurement | Beziehungsmarketing | Relationship marketing | Feldforschung | Field research | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0232 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011653507