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~isPartOf:"The service industries journal"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
184
Relationship marketing
184
Dienstleistungsqualität
74
Service quality
74
Consumer behaviour
63
Konsumentenverhalten
63
Customer satisfaction
62
Kundenzufriedenheit
62
Customer integration
19
Kundenintegration
19
Taiwan
17
Confidence
16
Customer service
16
Kundenservice
16
Vertrauen
16
Beschwerdemanagement
14
Betriebliche Wertschöpfung
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Complaint management
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Value creation
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customer loyalty
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Customer value
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Kundenwert
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Lieferantenmanagement
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Supplier relationship management
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customer satisfaction
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Bank
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Electronic Commerce
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Internet marketing
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Online-Marketing
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Markenführung
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Ahn, Jiseon
1
Aksoy, Nilsah Cavdar
1
Back, Ki-Joon
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Baydogan Turkay, Pinar
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Cheng, Jui-Chang
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Curran, Ross
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Drennan, Judy
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The service industries journal
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Marketing intelligence & planning
26
Journal of promotion management : innovations in planning and applied research
25
Psychology & marketing
24
Cogent business & management
22
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
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ECONIS (ZBW)
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1
How does customer engagement value occur in restaurants? : a stimulus-organism-response(S-O-R) perspective
Kabadayi, Ebru Tumer
;
Aksoy, Nilsah Cavdar
;
Baydogan …
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 497-524
Persistent link: https://www.econbiz.de/10014321607
Saved in:
2
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
3
Enhancing volunteer experiences : using communitas to improve engagement and commitment
Curran, Ross
;
Taheri, Babak
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 1053-1075
Persistent link: https://www.econbiz.de/10012695311
Saved in:
4
Investigating customers' system justifying responses : application of system justification theory
Legendre, Tiffany S.
;
Lee, Seonjeong
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 832-851
Persistent link: https://www.econbiz.de/10012623977
Saved in:
5
The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
6
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
7
Understanding value-creating practices in social media-based brand communities
Sorensen, Anne
;
Drennan, Judy
- In:
The service industries journal
37
(
2017
)
15/16
,
pp. 986-1007
Persistent link: https://www.econbiz.de/10011848008
Saved in:
8
Brand attachment and customer citizenship behaviors
Cheng, Jui-Chang
;
Luo, She-Juang
;
Yen, Chang-Hua
;
Yang, …
- In:
The service industries journal
36
(
2016
)
7/8
,
pp. 263-277
Persistent link: https://www.econbiz.de/10011564113
Saved in:
9
Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
Saved in:
10
Effects of corporate reputations, relationships and competing suppliers' marketing programmes on customers' cross-buying intentions
Jeng, Shih-Ping
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 15-26
Persistent link: https://www.econbiz.de/10003732911
Saved in:
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