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Search: subject_exact:"Kundenrückgewinnung"
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Customer recovery
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Kundenrückgewinnung
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Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
2
AI-driven marketing research and data analytics
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
European journal of marketing : EJM
1
International journal of applied business and economic research
1
Journal of economics & management strategy : JEMS
1
Journal of marketing research : JMR
1
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
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ECONIS (ZBW)
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A comparative methodology of supervised machine learning algorithms for predicting customer churn using neuromarketing techniques
Muduva, Martin
;
Hondoma, Thanks
;
Chiwariro, Ronald
; …
- In:
AI-driven marketing research and data analytics
,
(pp. 1-29)
.
2024
Persistent link: https://www.econbiz.de/10014558835
Saved in:
2
Retention futility : targeting high-risk customers might be ineffective
Ascarza, Eva
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 80-98
Persistent link: https://www.econbiz.de/10011819660
Saved in:
3
Churn Management - Herausforderungen für den Handel
Papenhoff, Heike
;
Lübke, Karsten
- In:
Effektives Customer Relationship Management : …
,
(pp. 161-170)
.
2017
Persistent link: https://www.econbiz.de/10011599191
Saved in:
4
Cluster & Rough Set Theory based approach to find the reason for customer churn
Khan, Mohammed Ahmar
;
Khan, Mohammed Abdul Imran
;
Aref, …
- In:
International journal of applied business and economic …
14
(
2016
)
1
,
pp. 439-455
Persistent link: https://www.econbiz.de/10011547541
Saved in:
5
Möglichkeiten des Data Minings zur Ermittlung von Kündigungsprognosen
Schwarz, Joachim
;
Buchkremer, Rüdiger
;
Mommers, Markus
- In:
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
,
(pp. 223-244)
.
2015
Persistent link: https://www.econbiz.de/10010488962
Saved in:
6
Does service bundling reduce churn?
Prince, Jeff
;
Greenstein, Shane M.
- In:
Journal of economics & management strategy : JEMS
23
(
2014
)
4
,
pp. 839-875
Persistent link: https://www.econbiz.de/10010466523
Saved in:
7
The effect of brand on churn in the telecommunications sector
Svendsen, Gunnvald B.
;
Prebensen, Nina K.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1177-1189
Persistent link: https://www.econbiz.de/10009786598
Saved in:
8
Kundenloyalitätsmanagement bei Banken
Braunmüller, Bernhard
;
Hamele, Thomas
- In:
Kundenabwanderung : Früherkennung, Prävention, …
,
(pp. 255-267)
.
2009
Persistent link: https://www.econbiz.de/10003887061
Saved in:
9
Präventionsmaßnahmen des Beschwerdemanagements gegen Kundenabwanderung : die Beschwerdeabteilung als wirksames Churn-Management
Köhler, Thorsten
- In:
Kundenabwanderung : Früherkennung, Prävention, …
,
(pp. 313-329)
.
2009
Persistent link: https://www.econbiz.de/10003887087
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