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Psychology & marketing
Young consumers : insight and ideas for responsible marketers
60
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34
SpringerLink / Bücher
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Journal of advertising : official publication of the American Academy of Advertising
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The silver market phenomenon : business opportunities in an era of demographic change
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
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International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
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Journal of food products marketing
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Marketing letters : a journal of research in marketing
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Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
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9
International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
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International journal of nonprofit and voluntary sector marketing
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ECONIS (ZBW)
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1
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
2
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
3
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
4
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Saved in:
5
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
6
Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
Saved in:
7
Social media marketing for adolescents
Mas-Tur, Alicia
;
Tur-Porcar, Ana
;
Llorca, Anna
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1119-1125
Persistent link: https://www.econbiz.de/10011627298
Saved in:
8
Reinforcing lessons for business from the marketing revolution in U.S. presidential politics : a strategic triad
Newman, Bruce I.
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 781-795
Persistent link: https://www.econbiz.de/10011595460
Saved in:
9
Drivers and outcomes of green tourist attitudes and behavior : sociodemographic moderating effects
Leonidou, Leonidas C.
;
Coudounaris, Dafnis N.
;
Kvasova, Olga
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 635-650
Persistent link: https://www.econbiz.de/10011288571
Saved in:
10
A taxonomy of social networking site users : social surveillance and self-surveillance perspective
Park, Min Sook
;
Shin, Jong-Kuk
;
Ju, Yong
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 601-610
Persistent link: https://www.econbiz.de/10011288581
Saved in:
11
Past, present, and future of gay and lesbian consumer research : critical review of the quest for the queer dollar
Ginder, Whitney
;
Byun, Sang-Eun
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 821-841
Persistent link: https://www.econbiz.de/10011307823
Saved in:
12
Targeting consumers who care about future generations
Lacroix, Caroline
;
Jolibert, Alain
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 783-794
Persistent link: https://www.econbiz.de/10011307829
Saved in:
13
Exploring different types of sharing : a proposed segmentation of the market for "sharing" businesses
Hellwig, Katharina
;
Morhart, Felicitas
;
Girardin, Florent
; …
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 891-906
Persistent link: https://www.econbiz.de/10011340195
Saved in:
14
Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing
Zenker, Sebastian
;
Gollan, Tobias
;
Quaquebeke, Niels van
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 184-202
Persistent link: https://www.econbiz.de/10010341744
Saved in:
15
Why do responses to age-based marketing stimuli differ? : the influence of retirees' group identification and changing consumption patterns
Wolf, Friedemann
;
Sandner, Philipp
;
Welpe, Isabell M.
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 914-931
Persistent link: https://www.econbiz.de/10010484295
Saved in:
16
Stake management in men's online cosmetics testimonials
Hall, Matthew
;
Gough, Brendan
;
Seymour-Smith, Sarah
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 227-235
Persistent link: https://www.econbiz.de/10009728507
Saved in:
17
A personality-competence model of opinion leadership
Gnambs, Timo
;
Batinic, Bernad
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 606-621
Persistent link: https://www.econbiz.de/10009575069
Saved in:
18
To be or not to be price conscious : a segment-based analysis of compromise effects in market-like framings
Müller, Holger
;
Vogt, Bodo
;
Kroll, Eike B.
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 107-116
Persistent link: https://www.econbiz.de/10009504543
Saved in:
19
Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
Saved in:
20
Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
D'Alessandro, Steven
;
Chitty, Bill
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 843-878
Persistent link: https://www.econbiz.de/10009267749
Saved in:
21
Children's understanding of television advertising : a grounded theory approach
Andronikidis, Andreas I.
;
Lambrianidou, Maria
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10003963751
Saved in:
22
Understanding older consumers through cognitive age and the list of values : a UK-based perspective
Sudbury, Lynn
;
Simcock, Peter
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10003812193
Saved in:
23
Value-based segmentation of luxury consumption behavior
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Siebels, Astrid
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 625-651
Persistent link: https://www.econbiz.de/10003874129
Saved in:
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