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Customer retention
18
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7
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Journal of business research : JBR
SpringerLink / Bücher
31
Journal of retailing and consumer services
21
Research
14
Springer eBook Collection
11
Journal of marketing theory and practice
10
Psychology & marketing
9
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Harvard-Business-Manager : das Wissen der Besten
6
Innovatives Markenmanagement
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Springer eBook Collection / Business and Management
6
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Applied Marketing Science / Angewandte Marketingforschung
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
4
Forum Marketing
4
Gabler Edition Wissenschaft
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Journal of marketing analytics : JMA
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Marktorientiertes Management
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Nomos eLibrary / Wirtschaft
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Services marketing quarterly
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Springer Gabler Research
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Springer eBook Collection / Business and Economics
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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ECONIS (ZBW)
18
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18
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1
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
2
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
3
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
Saved in:
4
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
5
Value co-creation and customer loyalty
Cossío-Silva, Francisco-José
;
Revilla Camacho, Maria …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
Saved in:
6
Causal recipes for customer loyalty to travel agencies : differences between online and offline customers
Silva, Graça Miranda
;
Gonc̦alves, Helena Martins
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5512-5518
Persistent link: https://www.econbiz.de/10011590571
Saved in:
7
Does loyalty span domains? : examining the relationship between consumer loyalty, other loyalties and happiness
Aksoy, Lerzan
;
Keiningham, Timothy
;
Buoye, Alexander
; …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2464-2476
Persistent link: https://www.econbiz.de/10011399506
Saved in:
8
Multilevel environment induced impulsive gambling
Wong, IpKin Anthony
;
Prentice, Catherine
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2102-2108
Persistent link: https://www.econbiz.de/10011373144
Saved in:
9
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
10
Customer loyalty in entertainment venues : the reality TV genre
Lewin, Jeffrey E.
;
Rajamma, Rajasree K.
;
Audhesh, Paswan K.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 607-615
Persistent link: https://www.econbiz.de/10010496162
Saved in:
11
The role of brand logos in firm performance
Park, C. Whan
;
Eisingerich, Andreas B
;
Pol, Gratiana
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 180-187
Persistent link: https://www.econbiz.de/10009715055
Saved in:
12
Consumer engagement in a virtual brand community : an exploratory analysis
Brodie, Roderick J.
;
Ilic, Ana
;
Juric, Biljana
; …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 105-114
Persistent link: https://www.econbiz.de/10009720382
Saved in:
13
The role of consumer-brand identification in building brand relationships
Tuškej, Urška
;
Golob, Urša
;
Podnar, Klement
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 53-59
Persistent link: https://www.econbiz.de/10009720389
Saved in:
14
Reconceptualizing brand identity in a dynamic environment
Silveira, Catherine da
;
Lages, Carmen
;
Simões, Cláudia
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 28-36
Persistent link: https://www.econbiz.de/10009720392
Saved in:
15
Examining the relationship between poker and the gaming volumes of Las Vegas hotel casinos
Suh, Eunju
;
Tsai, Henry
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1651-1658
Persistent link: https://www.econbiz.de/10009757001
Saved in:
16
Customer churn prediction in the online gambling industry : the beneficial effect of ensemble learning
Coussement, Kristof
;
De Bock, Koen W.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1629-1636
Persistent link: https://www.econbiz.de/10009757004
Saved in:
17
Customer loyalty to a commercial website : descriptive meta-analysis of the empirical literature and proposal of an integrative model
Toufaily, Elissar
;
Ricard, Line
;
Perrien, Jean
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1436-1447
Persistent link: https://www.econbiz.de/10009757094
Saved in:
18
How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
Woisetschläger, David
;
Lentz, Patrick
;
Evanschitzky, Heiner
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 800-808
Persistent link: https://www.econbiz.de/10009229009
Saved in:
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