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~isPartOf:"Journal of consumer behaviour : an international research review"
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Journal of consumer behaviour : an international research review
SpringerLink / Bücher
31
Journal of retailing and consumer services
21
Journal of business research : JBR
18
Research
14
Springer eBook Collection
11
Journal of marketing theory and practice
10
Psychology & marketing
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Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
The service industries journal
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6
Innovatives Markenmanagement
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Springer eBook Collection / Business and Management
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Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Applied Marketing Science / Angewandte Marketingforschung
4
Computer-mediated marketing strategies : social media and online brand communities
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Edward Elgar E-Book Archive
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European journal of marketing : EJM
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Forum Marketing
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Gabler Edition Wissenschaft
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Journal of marketing analytics : JMA
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Marktorientiertes Management
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Nomos eLibrary / Wirtschaft
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Services marketing quarterly
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Springer Gabler Research
4
Springer eBook Collection / Business and Economics
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Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
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ECONIS (ZBW)
7
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1
Multiple value dimensions spill-over : an experimental approach in a consumption system comprising a product and a service
Arne, Floh
;
Koller, Monika
;
Zauner, Alexander
;
Teller, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 352-362
Persistent link: https://www.econbiz.de/10011695123
Saved in:
2
Do ad metaphors enhance or dilute the consumers' brand preferences? : exploring the moderating role of goal orientation
Kao, Danny Tengti
;
Zhang, Lei
;
Yu, Annie Pei-I
;
Wu, Pei-Hsun
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 474-482
Persistent link: https://www.econbiz.de/10011814906
Saved in:
3
Segmenting initial fans of a new team : a taxonomy of sport early adopters
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10011477180
Saved in:
4
Subverting the market to help other consumers : the "la repasse" phenomenon
Fuschillo, Gregorio
;
Cova, Bernard
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 261-269
Persistent link: https://www.econbiz.de/10011477057
Saved in:
5
Brand image and brand loyalty : do they show the same deviations from a common underlying pattern?
Stocchi, Lara
;
Driesener, Carl
;
Nenycz-Thiel, Magda
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 317-324
Persistent link: https://www.econbiz.de/10011477095
Saved in:
6
How do consumers inter corporate social responsibility? : the role of organisation size
Green, Todd
;
Peloza, John
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 282-293
Persistent link: https://www.econbiz.de/10010391684
Saved in:
7
Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael
;
Orth, Ulrich R.
;
Bethge, Franziska
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 318-326
Persistent link: https://www.econbiz.de/10009780515
Saved in:
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