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Journal of consumer behaviour : an international research review
SpringerLink / Bücher
31
Journal of retailing and consumer services
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Springer eBook Collection
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Research
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Springer eBook Collection / Business and Management
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Exploring the rise of fandom in contemporary consumer culture
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International journal of hospitality management
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Journal of marketing theory and practice
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Edward Elgar E-Book Archive
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Forum Marketing
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Innovatives Markenmanagement
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Industrial marketing management : the international journal for industrial and high-tech firms
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Cruise business development : safety, product design and human capital
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International journal of nonprofit & voluntary sector marketing
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International journal of retail & distribution management
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International journal of services and operations management : IJSOM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing theory and practice : JMTP
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Multiple value dimensions spill-over : an experimental approach in a consumption system comprising a product and a service
Arne, Floh
;
Koller, Monika
;
Zauner, Alexander
;
Teller, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 352-362
Persistent link: https://www.econbiz.de/10011695123
Saved in:
2
Do ad metaphors enhance or dilute the consumers' brand preferences? : exploring the moderating role of goal orientation
Kao, Danny Tengti
;
Zhang, Lei
;
Yu, Annie Pei-I
;
Wu, Pei-Hsun
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 474-482
Persistent link: https://www.econbiz.de/10011814906
Saved in:
3
Segmenting initial fans of a new team : a taxonomy of sport early adopters
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10011477180
Saved in:
4
Subverting the market to help other consumers : the "la repasse" phenomenon
Fuschillo, Gregorio
;
Cova, Bernard
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 261-269
Persistent link: https://www.econbiz.de/10011477057
Saved in:
5
Brand image and brand loyalty : do they show the same deviations from a common underlying pattern?
Stocchi, Lara
;
Driesener, Carl
;
Nenycz-Thiel, Magda
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 317-324
Persistent link: https://www.econbiz.de/10011477095
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