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~isPartOf:"Psychology & marketing"
~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
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Customer retention
8
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8
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Apple Computer Inc.
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Psychology & marketing
Exploring the rise of fandom in contemporary consumer culture
SpringerLink / Bücher
31
Journal of retailing and consumer services
19
Springer eBook Collection
11
Research
10
Springer eBook Collection / Business and Management
6
International journal of hospitality management
5
Journal of business research : JBR
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
Edward Elgar E-Book Archive
4
Forum Marketing
4
Innovatives Markenmanagement
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Springer eBook Collection / Business and Economics
4
The service industries journal
4
Applied Marketing Science / Angewandte Marketingforschung
3
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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Journal of marketing analytics : JMA
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Kundenmanagement & Electronic Commerce
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Asia Pacific journal of marketing and logistics
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Cruise business development : safety, product design and human capital
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Elgar original reference
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Event- und Impaktforschung
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Forschungsgruppe Konsum und Verhalten
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International journal of nonprofit & voluntary sector marketing
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International journal of retail & distribution management
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International journal of services and operations management : IJSOM
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Journal of African business
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Journal of Indian business research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing theory and practice : JMTP
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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MOREMEDIA
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ECONIS (ZBW)
8
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1
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
2
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
Saved in:
3
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
Saved in:
4
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
Saved in:
5
Those who rarely attend alone : tribal sport fans
Hedlund, David P.
;
Biscaia, Rui
;
Leal, Maria do Carmo
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 71-101)
.
2018
Persistent link: https://www.econbiz.de/10011764816
Saved in:
6
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
Saved in:
7
Considering the role of affect and anticipated emotions in the formation of consumer loyalty intentions
Taylor, Steven A.
;
Ishida, Chiharu
;
Donovan, Leigh Anne …
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 814-829
Persistent link: https://www.econbiz.de/10011595462
Saved in:
8
How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
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