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~source:"econis"
~type_genre:"Collection of articles of several authors"
~person:"Aksoy, Lerzan"
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ECONIS (ZBW)
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
Aksoy, Lerzan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003507465
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David
(
ed.
);
Keiningham, Timothy
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003469119
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