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~subject:"Brand image"
~person:"Wang, Shuman"
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Brand image
Beziehungsmarketing
3
Brand management
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Customer equity
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Customer value
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Kundenwert
3
Markenführung
3
Markenimage
3
Relationship marketing
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Customer integration
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Dynamic brand experience
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Fashion web celebrity endorser attributes
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Parasocial relationship
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Wang, Shuman
Brodie, Roderick J.
3
Kim, Kyung Hoon
3
Lehmann, Donald R.
3
Neslin, Scott A.
3
Bahreinizad, Manizheh
2
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Berenguer Contrí, Gloria
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Tharik, Mohamed
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Yuan, Chunlin
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Journal of business research : JBR
2
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
2
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
3
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
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