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person:"Bagchi, Rajesh"
~type:"article"
~person:"Lanero, Ana"
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Lesen
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Cognition
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Bagchi, Rajesh
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Permanent study group: public and nonprofit marketing : proceedings ; 33. annual conference of the European Group for Public Administration, Bucharest, Romania, September 2011
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ECONIS (ZBW)
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$29 for 70 items or 70 items for $29? : how presentation order affects package perceptions
Bagchi, Rajesh
;
Davis, Derick F.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10009563555
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2
Analyzing patterns of use of electronic books in a sample of Spanish undergraduates : implications for marketing in university libraries
Vázquez-Burguete, José Luis
;
Lanero, Ana
;
Gutiérrez, …
- In:
Permanent study group: public and nonprofit marketing : …
,
(pp. 194-212)
.
2012
Persistent link: https://www.econbiz.de/10009705183
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