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person:"Franke, George R."
~person:"Bhargava, Mukesh"
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Advertising in developing and emerging countries : the economic, political and social context
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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2
Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond
;
Franke, George R.
- In:
Breaking new ground in theory and practice
,
(pp. 375-394)
.
2011
Persistent link: https://www.econbiz.de/10009380999
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3
The dynamics and entrepreneurship of advertising in India
Bhatia, Tej K.
;
Bhargava, Mukesh
- In:
Advertising in developing and emerging countries : the …
,
(pp. 139-154)
.
2011
Persistent link: https://www.econbiz.de/10009261753
Saved in:
4
Effects of outdoor advertising : does location matter?
Wilson, Rick T.
;
Till, Brian
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 909-933
Persistent link: https://www.econbiz.de/10009299415
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