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subject:"Markenführung"
~subject:"Arbeitsverhalten"
~person:"Hussain, Khalid"
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Markenführung
Arbeitsverhalten
Brand management
6
Consumer behaviour
6
Emotion
6
Konsumentenverhalten
6
Brand
5
Markenartikel
5
Beziehungsmarketing
4
Brand image
4
Markenimage
4
Relationship marketing
4
brand love
4
Brand love
2
Addiction
1
Anxiety
1
Brand addiction
1
Confidence
1
Consumer anxiety
1
Consumer well-being
1
Customer engagement
1
Customer-brand relationship
1
Excessive spending
1
Lebensqualität
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Personality psychology
1
Persönlichkeitspsychologie
1
Product quality
1
Produktqualität
1
Quality of life
1
Satisfaction
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Sucht
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Trash-talking
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Vertrauen
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Zufriedenheit
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brand personality
1
consumer personality
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consumer wellbeing
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consumer-alienation
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customer engagement
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cynicism
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emotion
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Hussain, Khalid
Hur, Won-Moo
9
Sarkar, Abhigyan
9
Bagozzi, Richard P.
7
Vandenberghe, Christian
7
De Clercq, Dirk
6
Groth, Markus
6
Junaid, Muhammad
6
Loureiro, Sandra Maria Correia
6
Spector, Paul E.
6
Hou, Fujun
5
Liu, Yan
5
Medler-Liraz, Hana
5
Sarkar, Juhi Gahlot
5
Siddiqui, Danish Ahmed
5
Ahn, Jiseon
4
Ahuvia, Aaron
4
Ashkanasy, Neal M.
4
Back, Ki-Joon
4
Fetscherin, Marc
4
Garg, Ruchi
4
Grandey, Alicia
4
Hameed, Imran
4
Humphrey, Ronald H.
4
Häusel, Hans-Georg
4
Koopman, Joel
4
Langner, Tobias
4
Lee, JungHoon
4
Moon, Tae Won
4
Moussa, Salim
4
Phau, Ian
4
Qu, Hailin
4
Scott, Brent A.
4
Walsh, Gianfranco
4
Wang, Yao-Chin
4
Yam, Kai Chi
4
Allen, Joseph A.
3
Ashforth, Blake E.
3
Azeem, Muhammad Umer
3
Barnes, Christopher M.
3
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International journal of market research
3
European journal of marketing
1
Middle East journal of management : MEJM
1
The journal of asset management
1
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ECONIS (ZBW)
6
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1
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
2
Nature of brand love : examining its variable effect on engagement and well-being
Junaid, Muhammad
;
Hussain, Khalid
;
Basit, Abdul
;
Hou, Fujun
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10012298791
Saved in:
3
Reviving consumer-alienation in the discourse of consumers' negativity
Junaid, Muhammad
;
Hou, Fujun
;
Hussain, Khalid
- In:
International journal of market research
61
(
2019
)
6
,
pp. 568-570
Persistent link: https://www.econbiz.de/10012172441
Saved in:
4
One last scuffle before we cherish brand love forever
Junaid, Muhammad
;
Hussain, Khalid
;
Hou, Fujun
- In:
International journal of market research
61
(
2019
)
6
,
pp. 571-573
Persistent link: https://www.econbiz.de/10012172452
Saved in:
5
Addressing the dichotomy of brand love
Junaid, Muhammad
;
Hussain, Khalid
;
Hou, Fujun
- In:
International journal of market research
61
(
2019
)
6
,
pp. 577-580
Persistent link: https://www.econbiz.de/10012172461
Saved in:
6
Impact of brand personality, perceived quality and perceived value on brand love : moderating role of emotional stability
Junaid, Muhammad
;
Hussain, Khalid
- In:
Middle East journal of management : MEJM
3
(
2016
)
4
,
pp. 278-293
Persistent link: https://www.econbiz.de/10011636927
Saved in:
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