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subject:"Beziehungsmarketing"
~person:"Grönroos, Christian"
~person:"Palmatier, Robert W."
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Search: subject_exact:"Lieferanten-Kunden-Beziehung"
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Beziehungsmarketing
Lieferantenmanagement
29
Supplier relationship management
29
Relationship marketing
14
Dienstleistungsmarketing
7
Services marketing
7
Theorie
6
Theory
6
Betriebliche Wertschöpfung
5
Value creation
5
B-to-B-Marketing
4
Business-to-business marketing
4
Marketing theory
4
Marketingtheorie
4
Customer integration
3
Dienstleistung
3
E-commerce
3
Electronic Commerce
3
Kundenintegration
3
Marketing
3
Selling
3
Verkauf
3
relationship marketing
3
Beziehungsmanagement
2
Bundling strategy
2
Business network
2
Business process management
2
Business-to-business
2
Consumer behaviour
2
Dienstleistungsbetrieb
2
Dienstleistungsmanagement
2
Konsumentenverhalten
2
Kundenmanagement
2
Leistungsbündel
2
Management
2
Marketing management
2
Marketingmanagement
2
Measurement
2
Prozessmanagement
2
Relationship orientation
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English
14
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Grönroos, Christian
Palmatier, Robert W.
Svensson, Göran
22
Bruhn, Manfred
16
Homburg, Christian
16
Ahlert, Dieter
11
Kleinaltenkamp, Michael
11
Naudé, Peter
10
Mostert, Pierre
9
Eggert, Andreas
8
La Rocca, Antonella
8
Mysen, Tore
8
Stock-Homburg, Ruth
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Helmke, Stefan
7
Ivens, Björn Sven
7
Scheer, Lisa K.
7
Aykol, Bilge
6
Folse, Judith Anne Garretson
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Jacob, Frank
6
Keränen, Joona
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Paulssen, Marcel
6
Reinartz, Werner J.
6
Sheth, Jagdish N.
6
Snehota, Ivan
6
Swoboda, Bernhard
6
Thaichon, Park
6
Ulaga, Wolfgang
6
Wang, Yonggui
6
Andersen, Poul Houman
5
Edvardsson, Bo
5
Gligor, David M.
5
Guo, Chiquan
5
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Published in...
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Journal of marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of the Academy of Marketing Science
2
Meddelanden från Svenska Handelshögskolan
2
The journal of services marketing
2
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ECONIS (ZBW)
14
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1
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
2
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
3
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
4
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
5
Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.
;
Miao, C. Fred
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
Saved in:
6
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
7
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
8
The role of culture in international relationship marketing
Samaha, Stephen A.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 78-98
Persistent link: https://www.econbiz.de/10010419897
Saved in:
9
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
10
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
11
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
12
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
13
Relationship marketing : interaction, dialogue and value
Grönroos, Christian
-
1997
Persistent link: https://www.econbiz.de/10000964747
Saved in:
14
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian
-
1995
Persistent link: https://www.econbiz.de/10000560572
Saved in:
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