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subject:"Cognition"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Konsumentenverhalten"
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Cognition
Konsumentenverhalten
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Consumer behaviour
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Chen, Jie
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
4
International journal of hospitality management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing research
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The journal of services marketing
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Bloomsbury Discourse Ser.
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Consumer psychology review
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Emerging topics and technologies in information sytems
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European journal of marketing
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Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
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HEC Paris research paper series
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Handbook of research in international marketing
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Human resource management journal : HRMJ ; the definitive journal linking human resource management policy and practice
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovative perspectives on corporate communication in the global world
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of strategic property management
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International journal of wine business research : IJWBR
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International transactions in operational research : a journal of the International Federation of Operational Research Societies
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Journal of business case studies
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of interactive marketing
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Journal of management education : the official publication of the Organizational Behavior Teaching Society
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Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
2
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
3
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
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