//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Yang, Xianyi"
~person:"Patterson, Anthony"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Literature"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Literatur
2
Literature
2
Anthropologie
1
Anthropology
1
Beziehungsmarketing
1
Customer service
1
Dienstleistungsqualität
1
Emotion
1
Kundenservice
1
Marketing theory
1
Marketingtheorie
1
Relationship marketing
1
Service quality
1
Service-Dominant Logic
1
Service-dominant logic
1
Spielwaren
1
Toys
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2
Language
All
English
2
Author
All
Yang, Xianyi
Patterson, Anthony
Brown, Stephen
2
Cantor, Paul A.
2
Huber, Christian
2
Jadevicius, Arvydas
2
Kant, Ravi
2
Marzi, Giacomo
2
Patel, Taran
2
Rogačevskaja, Maja Antnovna
2
Watts, Michael W.
2
Wijland, Roel
2
Absari, Zulfiquar
1
Adebowale, Oluseyi Julius
1
Adelman, Jeremy
1
Adlakha, Hemant
1
Agarwal, Monika
1
Agumba, Justus Ngala
1
Ahenkan, Albert
1
Ahn, Mark J.
1
Anikin, Andrej V.
1
Ashmore, Darren
1
Austin, Emmanuel
1
Auxilia, P. A. Mary
1
Avdyli, Merxhan
1
Awazu, Yukika
1
Awuah, Benjamin
1
Balakrishnan, A. S.
1
Barnhardt, Terrence M.
1
Barrett, Michael
1
Baruch, Yehuda
1
Bashar, Abu
1
Baumgärtner, Stefan
1
Belk, Russell W.
1
Berger, Arthur Asa
1
Beyes, Timon
1
Bharadwaj, Apoorva
1
Bhosale, Vishal Ashok
1
Bhuyan, Nisigandha
1
Bibi, Maryum
1
Bolderman, Leonieke
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
2
Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->