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~isPartOf:"ERIM report series research in management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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ECONIS (ZBW)
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1
Random-coefficients logit demand estimation with zero-valued market shares
Dubé, Jean-Pierre
;
Hortaçsu, Ali
;
Joo, Joonhwi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 637-660
Persistent link: https://www.econbiz.de/10012623364
Saved in:
2
Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior
Bruno, Hernan A.
;
Cebollada, Javier
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011916601
Saved in:
3
Random coefficient logit model for large datasets
Mireles, Carlos Hernández
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665067
Saved in:
4
The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
Saved in:
5
Construction of heterogeneous conjoint choice designs : a new approach
Liu, Qing
;
Tang, Yihui
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 346-366
Persistent link: https://www.econbiz.de/10011291348
Saved in:
6
The moderating roles of relationship quality and dependency in retailers’ new product adoption decisions
Everdingen, Yvonne Maria van
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008662388
Saved in:
7
Do exchange rates move in line with uncovered interest parity?
Huisman, Ronald
(
contributor
);
Mahieu, Ronald J.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003424297
Saved in:
8
Climbing the entrepreneurial ladder : the role of gender
Grilo, Isabel
;
Thurik, Adriaan R.
;
Verheul, Ingrid
; …
-
2007
Persistent link: https://www.econbiz.de/10003651653
Saved in:
9
Identifying unknown response styles : a latent-class bilinear multinomial logit model
Rosmalen, Joost van
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003652371
Saved in:
10
Handling endogenous regressors by joint estimation using copulas
Park, Sungho
;
Gupta, Sachin
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 567-586
Persistent link: https://www.econbiz.de/10009614332
Saved in:
11
A conjoint model of quantity discounts
Iyengar, Radha
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009548692
Saved in:
12
A model for trade-up and change in considered brands
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10003973163
Saved in:
13
Efficient conjoint choice designs in the presence of respondent heterogeneity
Yu, Jie
;
Goos, Peter
;
Vandebroek, Martina
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 122-135
Persistent link: https://www.econbiz.de/10003858564
Saved in:
14
A logit model of brand choice calibrated on scanner data
Guadagni, Peter M.
;
Little, John D.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10003709026
Saved in:
15
Differentiated Bayesian conjoint choice designs
Sándor, Zsolt
(
contributor
);
Wedel, Michel
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772053
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