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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Loyalität von Kunden"
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Customer retention
7
Kundenbindung
7
Consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
21
SpringerLink / Bücher
20
Journal of business research : JBR
17
Research
12
Springer eBook Collection
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Journal of marketing theory and practice
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Harvard business review : HBR
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How to succeed in the digital age : strategies from 17 top managers
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Journal of consumer behaviour : an international research review
7
The service industries journal
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Harvard-Business-Manager : das Wissen der Besten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
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European journal of marketing : EJM
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Handbook of research on retailer-consumer relationship development
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information systems and e-business management : ISeB
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
3
Journal of marketing analytics : JMA
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Journal of service theory and practice : JSTP
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Kundenmanagement & Electronic Commerce
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Reihe Dienstleistungsmanagement | Dienstleistungsmarketing
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ECONIS (ZBW)
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1
The trajectory of customer loyalty : an empirical test of Dick and Basu’s loyalty framework
Ngobo, Paul Valentin
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10011658076
Saved in:
2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
4
Place attachment in commercial settings : a gift economy perspective
Debenedetti, Alain
;
Oppewal, Harmen
;
Arsel, Zeynep
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 904-923
Persistent link: https://www.econbiz.de/10010253788
Saved in:
5
Customer positivity and participation in services : an empirical test in a health care context
Gallan, Andrew S.
;
Jarvis, Cheryl Burke
;
Brown, Stephen …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 338-356
Persistent link: https://www.econbiz.de/10009747843
Saved in:
6
Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.
;
Ahearne, Michael
;
Mullins, Ryan
;
Hayati, Babak
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
Saved in:
7
The temporal and focal dynamics of volitional reconsumption : a phenomenological investigation of repeated hedonic experiences
Russell, Cristel Antonia
;
Levy, Sidney J.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 341-359
Persistent link: https://www.econbiz.de/10009581290
Saved in:
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