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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Services marketing quarterly"
~isPartOf:"Journal of marketing analytics : JMA"
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Search: subject_exact:"Loyalität von Kunden"
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Customer retention
9
Kundenbindung
9
Consumer behaviour
8
Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
7
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4
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Følstad, Asbjørn
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Services marketing quarterly
Journal of marketing analytics : JMA
Journal of retailing and consumer services
21
SpringerLink / Bücher
20
Journal of business research : JBR
17
Research
12
Springer eBook Collection
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Journal of marketing theory and practice
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Psychology & marketing
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Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
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Harvard-Business-Manager : das Wissen der Besten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Forum Marketing
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Handbook of research on retailer-consumer relationship development
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information systems and e-business management : ISeB
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Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of service theory and practice : JSTP
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Kundenmanagement & Electronic Commerce
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Reihe Dienstleistungsmanagement | Dienstleistungsmarketing
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ECONIS (ZBW)
9
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1
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
2
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
3
Linking relational benefits and customer loyalty : the mediating role of customer intimacy
Shukla, Mahendra Kumar
;
Pattnaik, Pinaki Nandan
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 322-343
Persistent link: https://www.econbiz.de/10012607277
Saved in:
4
Applying transactional NPS for customer journey insight : case experiences and lessons learned
Følstad, Asbjørn
;
Kvale, Knut
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 208-224
Persistent link: https://www.econbiz.de/10011940194
Saved in:
5
Standardization, customization, and customer loyalty in service industry
Kasiri, Leila Agha
;
Shaheen Mansori
- In:
Journal of marketing analytics : JMA
4
(
2016
)
2/3
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011662824
Saved in:
6
Customer loyalty in the ADSL services market in Spain : background and moderating effects
Miranda, F. Javier
;
Rubio, Sergio
;
Chamorro, Antonio
- In:
Services marketing quarterly
35
(
2014
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010346098
Saved in:
7
Place attachment in commercial settings : a gift economy perspective
Debenedetti, Alain
;
Oppewal, Harmen
;
Arsel, Zeynep
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 904-923
Persistent link: https://www.econbiz.de/10010253788
Saved in:
8
The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.
;
Vowles, Nicole S.
;
Black, Gregory S.
- In:
Services marketing quarterly
34
(
2013
)
4
,
pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
Saved in:
9
The temporal and focal dynamics of volitional reconsumption : a phenomenological investigation of repeated hedonic experiences
Russell, Cristel Antonia
;
Levy, Sidney J.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 341-359
Persistent link: https://www.econbiz.de/10009581290
Saved in:
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