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~language:"eng"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Loyalität von Kunden"
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Beziehungsmarketing
3
Brand image
3
Brand loyalty
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Brand management
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Consumer behaviour
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Customer retention
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Konsumentenverhalten
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Kundenbindung
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Markenführung
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Markentreue
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Relationship marketing
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Persönlichkeitspsychologie
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Internet marketing
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Kundenzufriedenheit
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Markenartikel
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Need for uniqueness
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Online-Marketing
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The journal of product & brand management
Journal of retailing and consumer services
21
Journal of business research : JBR
17
Journal of marketing theory and practice
10
Psychology & marketing
9
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
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Journal of consumer behaviour : an international research review
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The service industries journal
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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Cogent business & management
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Exploring the rise of fandom in contemporary consumer culture
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International journal of contemporary hospitality management
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International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
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European journal of marketing : EJM
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Services marketing quarterly
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Dissertation Series CentER
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Handbook of research on retailer-consumer relationship development
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information systems and e-business management : ISeB
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
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Journal of marketing analytics : JMA
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Journal of service theory and practice : JSTP
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Springer eBook Collection / Business and Management
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Strong brands, strong relationships
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Tourism management : research, policies, practice
3
Academy of Management journal : AMJ
2
Advances in mergers and acquisitions
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ECONIS (ZBW)
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Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
2
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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